SEO has never been a static method. Only by changing the method of webmaster optimization with the changes of search engine algorithms can it avoid being left out or even abandoned by search engines. The king of webmaster optimization is to invest in what search engines like. SEO not only has no fixed tricks, but also needs to flexibly adopt different optimization methods according to the industry and type of the website. For example, the content updates of small business websites and portals are very particular, and small business websites do not have a lot of updated content. Posting articles every now and then may be able to maintain the ranking of the website, but the ranking of the portal website must rely on the website "Optimus Prime" of a certain amount of postings every day, otherwise the website is likely to be buried in the Internet. There is no trace to be found in the tide. Let’s take the wedding photography website as the object and talk about how to do SEO (personal experience, welcome to give advice):
1. Keep the home page updated with articles
If you want to increase the weight of the website faster, make the keyword ranking better, and make the website snapshot update more timely, timely update of the content is the only way. The content update of the homepage is even more important. The author has done optimization for a wedding photography website before. When I open the homepage of the original website, almost the entire page is filled with pictures and there is no area for content update. This is unsatisfactory. Spiders and users are taboo to grab new things. In order to eliminate this drawback, we have specially set up several areas suitable for updating wedding photography articles, such as: industry news, wedding photography event topics, latest posts, user comments, etc. , so that updates to the content on the site will increase the weight of the website.
2. Flash should not be rampant
I have to admit that exquisite fiash can improve the aesthetics of the page. Therefore, many wedding photography websites will use a large number of flash images. This is beautiful, but it is not conducive to the crawling of search engine spiders. In this way, even if we can use the content from Efforts have been made in terms of external links, such as binding blogs and forums to drive website updates, but the effect is often not very good, especially for newly built websites. If you give up the weight, you give up everything. Even if you have super strong external links, They often lose in front of others. Therefore, the flash images of wedding photography websites should not be overflowing, but should be properly controlled. It is best to present them in the style of pictures and add alt tags, which will not lose the exquisiteness of the page.
3. Don’t ignore long-tail words with high conversion rates
We all know that keywords determine the conversion rate of the website, and the choice of keywords for wedding photography websites is also very important. But in terms of keyword selection, one thing we must pay attention to is: when the website has not yet gained a certain weight, we should choose long-tail keywords with conversion rates. For example, if we want to build a Wuhan wedding photography website, we will Pay attention to exploring keywords related to Wuhan, such as: Wuhan wedding photography studio, Wuhan wedding photography, Wuhan location wedding photography, Wuhan wedding photos, Wuhan location wedding photography, etc. Such words are not only relatively difficult to optimize, but also have a high conversion rate Quite high; but if you blindly select hot words such as wedding photography studio, wedding photography, and wedding photos for optimization, the effect will be greatly reduced.
When optimizing a wedding photography website, in addition to being elegant and beautiful, you must also pay attention to other details. Because everyone not only likes to see exquisite pictures such as beautiful brides and handsome grooms, but also often pays great attention to the clarity of the pictures, the formality of the company, the completeness of online consultation and contact information, etc. Only in this way will customers be interested in The website generates trust, which directly leads to active contact from customers, and then becomes a source of customers.
The above is a summary of the author after optimizing a number of wedding photography websites, and more details are some thoughts. I hope to communicate more with you and make progress together. This article is written by the director of Hao Shi website http://www.hao10.com/ . Please be sure to keep the author’s hard-earned website link when reprinting. Thank you.
Editor-in-Chief: Yangyang Author’s Personal Space at Haoshi.com