In the previous article, I said that website positioning is a realistic and specific goal.
And this goal - that is, the purpose of website positioning is to filter, filter the function and direction of the website.
Not only do we often encounter erratic situations when building websites. In those awesome words, being tempted. For example, if you see this thing that sounds good, you want to do it, and not long after you see another thing that sounds good, you want it, and you want to do it.
Anyone who has done planning or needs analysis knows that many times the demand side will have a variety of needs, and they like and want everything they see. But with so much money, can you satisfy him? Of course not, because there is only so much money, and it is impossible to do everything. I was given tens of thousands of dollars to build a blog, but it turns out that it requires more functions than Sina. Can you do it? Obviously it is impossible, unless Sina is a fool. How much does it cost to do something that others can do for tens of thousands of dollars? million.
Now that the demand side has become ourselves, it is easy for us to forget that resources are limited when we make things for ourselves. I can't extricate myself from the pleasure and lust of having N multi-functions. If I had a news system, I might be able to surpass Sina. If I had an SNS, I might be able to surpass Happy. Sina + Kaixin - in the words of Japanese cartoons, it is a god-like existence. But we can't do it.
At this time the question arises, should I give up more than Sina? Or should I give up more than Happy? It’s too difficult to choose. This is the role of website positioning. Positioning can tell you what you should do and what you shouldn't do.
To give a practical example: a parent-child website only has two columns for information: infertility and prenatal education.
Question 1: Based on the positioning of the website, which one should we give priority to or mainly do? The answer is naturally prenatal education.
Question 2: If I told you at this time that the traffic of the infertility column would be 10 times that of prenatal education, which one would you prioritize? Are you beginning to hesitate? The answer is still prenatal education. Why? Then let me ask you, would you find it funny if the main content of a parent-child website was infertility?
At this time, you will ask, why do I insist on not doing a column with high traffic, but doing a column with low traffic? Am I stupid? Can’t I just change the name? Let’s call it infertility.
First of all, it is not necessary to do it if the traffic is large. The whole world knows that the traffic of entertainment websites is much higher than that of industry websites. According to this logic, should everyone build an entertainment website? And if you find that the traffic is large, then do it. I've been changing it all my life.
Secondly, let me not talk about whether infertile people can come to this website that is selling sheep over others. I assume that all infertile people come to your parent-child website. What can they bring to you? Is it possible to pile up infertile couples to build a harmonious home on your parent-child website? I think the only effect it can have is to drive away your real users and waste your bandwidth.
Secondly, if you want to do infertility, first change your positioning to infertility, and then identify your column as infertility. This order cannot be messed up
The most important role of website positioning is filtering. If you don't use positioning to filter all the content you make, then your website will be as if it has no positioning. If you find that your positioning cannot help you filter, it also means that there is a problem with this positioning.
So to what extent should the website be refined, and how much should be filtered out? This leads to another question: why do we need to filter? I will explain it in the next article
Author Kuang Fu's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com