In the process of communicating with grassroots websites like me, I lament the hardships of a webmaster's career. At the same time, I feel doubly sad that some webmasters work hard but get almost no reward. Some webmasters tried to find me as an advertising buyer through the instant contact link of Aliwangwang or QQ on the Twelve Square Fashion Network ( http://www.beauty12.com ), and tried to communicate with me in various ways. Find some ways to make money. In fact, I am very happy to communicate with webmasters and learn from each other's strengths. Here, I will publish some of my ideas and practices, hoping to be of some help to new webmasters.
1. Don’t pursue website perfection too much.
When we open some websites that don’t look perfect and see their huge traffic, we feel envious. In fact, many webmasters have been busy designing web pages for many years. After a while, they are not satisfied with their websites and then revise them. After a few days, I thought that if I added a certain function, it would be more able to retain netizens, and then I spent a lot of energy studying various codes. As everyone knows, this process is entirely my own imagination and deviates from reality to a large extent. It not only wastes the webmaster's precious time, but may also bring some unnecessary setbacks to the development of the website.
The structure of the website must be carefully planned at the beginning of the website building. It must not be modified as it is being made, and functions must be added as it is made.
2. Content is the foundation and the soul
This is a truth that will never be broken. What netizens always need is new and practical information and resources, keeping them updated, seeking originality and innovation. Discussions on this aspect are everywhere, so I won’t repeat them here.
3. Don’t cheat
Whether it’s SEO or traffic, don’t cheat. I always believe in the saying: because it’s formal, it lasts!
3. Find a money-making channel suitable for your website
This is what the webmaster is most concerned about. Twelve Square Fashion Network is a new website that has just turned one year old. So far, it only has about a thousand IPs per day, but it can bring in more than three to four thousand yuan in income every month. In addition to Google, Baidu Alliance, and Taobao Alliance, the main income comes from Taobao shopkeepers. In order to increase advertising space, I set up advertising spaces separately for the twelve channels of the website. A total of nearly 200 advertising spaces were opened, of which about 100 can be sold freely. The webmaster may say: With your little traffic, who will go to your place to advertise? This is the crux of the problem.
How many shopkeepers are there on Taobao? How many new stores are there? How many shopkeepers are in urgent need of promotion through the website? In a word, Taobao’s customer resources are inexhaustible. If you have ten Alibaba Want Want accounts, your connection will reach level 18. Above (the time is not very long), each account can add a thousand friends. Through Aliwangwang's group messaging function, information can be notified to 10,000 shopkeepers within a few minutes. With many groups, you can send messages to 10,000 shopkeepers every day. The message was conveyed to Shi Wan shopkeepers. One or two days may not be effective, but so many shopkeepers know that you are the webmaster and can do promotion for them. When they want to advertise, it is conceivable that they will find you.
Of course, service is the key. As the same saying goes, formality lasts a long time. If you serve the shopkeepers sincerely, you will have considerable loyal customers among Taobao shopkeepers.
It doesn’t require too many ways to make money. For grassroots webmasters who don’t have many ways to make money, doing this well is enough to get rid of the dilemma of making no money.
As a reminder, webmasters can know the website categories that Taobao shopkeepers like best with a little analysis.
4. Increase additional income from the website
I call it supplementary income. For example, external link transactions can bring me five or six hundred yuan in income every month. I believe you can also find more income channels suitable for your website.
The webmaster should not always spend his energy on coding. Promotion is important. When the traffic rises to a considerable level, but the income has not kept up, it may be a blow to the webmaster. With a basic income, a webmaster can have the confidence to be a sustainable webmaster, right?
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