Introduction to He Tao: General manager of Qishang Network Ningbo, Ningbo SEO training instructor, and senior webmaster in the Ningbo industry; currently working as a website promotion and department manager for a children's clothing company in Ningbo, mainly responsible for the operation of the company's children's clothing brand "Gulu Bear" and promotion, and is also one of Mou Changqing’s disciples. It is already well-known in the industry in Ningbo. Many well-known articles have been reprinted in major well-known forums. Currently, it has good experience in site optimization. So let the following interview begin.
Dugu Xiaomeng: Haha, the interview with He Tao was also planned long ago. I made an appointment today, and of course I was successfully received in the evening.
Well, before that, I would like to thank the webmaster "He Tao" very much for being a guest of Lin Xige. As usual, let’s invite “He Tao” to come and get to know you!
He Tao: First of all, I feel very honored to be a guest of Lin Xige; for me, I can only be considered a strong Internet enthusiast at best. I am also very honored to be the entry-level disciple of Internet promoter Mou Changqing, which can be regarded as learning and growing.
Dugu Xiaomeng: I have some understanding of this before the interview. I will just call you by your name here. Is that okay?
In the Ningbo SEO industry, you are already well-known, and your current personal site rankings are very good. So how long have you been working in the Internet?
He Tao: Well, I still like people to call me He Tao; in the Ningbo SEO world, it is not considered famous now. After all, I am only a novice in the SEO world. I am actually a college student who just graduated last year (graduated in 2009). To say that I have really been engaged in the Internet industry for more than a year.
Dugu Xiaomeng: I have been listening to Brother Tao's QQ Weibo. Brother Tao has been studying SEO and is currently one of the disciples of "Mou Changqing".
In this year, Brother Tao must have gained a lot, from learning SEO to the establishment of the current EM Internet Marketing Salon. It has also gone through some difficulties, so webmaster He Tao, can you share with us your experience this year and some difficulties or gains you encountered when operating the site.
He Tao: Compared with the friends who entered the SEO world with me at that time, I should be said to be relatively lucky. Maybe many of my friends will envy me that I can now become Mou Changqing's third son and be able to cooperate with an Internet company in Shanghai. In fact, I did put a lot of effort into the things behind it.
He Tao: First of all, the biggest reason that has supported me till now is because I like the Internet; my interest has become my best teacher.
I remember one thing more clearly: because I had to learn conceptual things about SEO at that time. I wanted to find a book that suited me; I didn’t consider buying it directly online at that time because I occasionally went to bookstores to look for information. It was a coincidence that I was looking for books on SEO that day and found several books. The clerks at every place said there was no more. In my last glimmer of hope, I went to the computer in the bookstore to check and found a copy of "SEO Guide". When paying, I also specifically asked the cashier, This is also the last book in the bookstore.
Dugu Xiaomeng: Haha, this can be considered a chance.
He Tao: Haha, hard-won things will always be cherished.
It took about three months of studying through the combination of browsing information on the Internet, offline communication and books, and then I quickly encountered a bottleneck...
I find it difficult to improve further through this kind of study. I got to know about YY communication by chance. This was also the first time I came into contact with YY. I still remember that at that time I also had our own channel called seowin, where I served as a yellow horse organizer, and eventually developed into a yellow horse lecturer. At that time, I also worked on moonseo, which is relatively popular now. After some speeches, I gradually learned about SEO in the process of communication.
He Tao: During this period, I also participated in some SEO training. My website: www.nb-seoer.com/ was also officially launched on June 1 this year. The real purpose of establishing this blog at that time was very simple. , just want to let the webmasters in Ningbo know that there is a man named He Tao who also knows about SEO and loves to do Internet.
Dugu Xiaomeng: Then, it developed into the first and second-ranked site in the industry; haha, it can be said that these experiences are also similar to those of some old webmasters. Some of the difficulties and problems encountered are countless.
So in the eyes of Webmaster He Tao, what kind of problems do you think are the most important and most urgent problems that need to be solved in the establishment of a website?
He Tao: In fact, my blog was the biggest headache for me a week before I built the website. The space was given to me by a friend at that time. What I didn’t expect was that it couldn’t be opened three times in a week, which made me sad. It was very annoying, and in the end I had no choice but to change the space (of course I still have to thank that friend); the instability of the space is the most fatal problem for the website! Of course, domain name registration and registration must be taken into consideration in the early stage.
Dugu Xiaomeng: Well, yes, these are some of the problems that need to be solved at the beginning of building the site.
He Tao: Another and most important issue is the positioning of the website itself! Because I was building a blog, I also considered buying some software to help me do pseudo-original updates. In the end, I considered that a blog is a personal image, and it is equivalent to a personal business card on the Internet, which is important. Originality and sharing; this is the essence of blogging.
Dugu Xiaomeng: Yes, what you just said is that these are all problems that need to be solved, and the most urgent problem that needs to be solved is the positioning of the site. Am I understanding it correctly?
He Tao: Yes.
Dugu Xiaomeng: For the industry, after the website has solved the above problems, what needs to be faced is the promotion of the website? Like traffic?
He Tao: Well, after doing all the work on the site, the most important thing is promotion, including SEO, SEM, etc.
Dugu Xiaomeng: What is your opinion on this? For example, the use of promotional techniques? There are also strategies to expand and so on. What technique are you most familiar with? Not sure if I can share it?
He Tao: Take my blog operation as an example.
Dugu Xiaomeng: Well, okay.
He Tao: One of the essential things in SEO is to build external links to the website, and it is difficult to form an effective external link growth rate in a relatively short period of time; in addition, doing a personal blog is also difficult. When it comes to personal brand promotion, combining these two points, my choice is to promote soft articles.
Dugu Xiaomeng: I don’t know if I can elaborate. hehe!
He Tao: When promoting soft articles, the most important thing is to persist and choose the right place to submit articles. At that time, what I considered most was what kind of people would read my articles and what kind of people would be inspired by them. Where are the quasi-crowds?
After some research and understanding on my part, I finally chose Webmaster.com. Of course, for other industries, you can also choose some websites that are easier to submit articles for.
Dugu Xiaomeng: So, how did you create the article?
He Tao: The creation of soft articles is actually the sharing of your own personal experience. You can conduct a comprehensive analysis and explanation of a certain concept.
Dugu Xiaomeng: Finally, bring a link to your own site?
He Tao: Judging from one of my operations, it is a soft article after all. Some friends may make a friendly reminder at the end of the article or in the middle of the article where the article comes from, or at the end of the article. Leave a message at the end; the first one above has the worst effect.
Maybe your article is well-written and highly readable, so when a user reads your article, he or she may be interrupted by your friendly reminder. Of course, it will also affect the quality of the entire article as a whole. It is possible that others want to reprint your article, but they don’t want to do so because of the existence of this thing! The operation method of leaving information at the end depends on different websites.
Dugu Xiaomeng: Well, let’s take one of your soft articles as an example.
He Tao: Some websites can bring these links. It is still possible to bring external links to your own website. Generally speaking, when I write now, I will add He Tao: XXX in front of the title of the article; and add author information at the end is basically enough.
Dugu Xiaomeng: Haha, here, I am very grateful to the webmaster He Tao for using the detailed analysis process and telling us a technique to improve the efficiency of soft article publishing. Thank you Brother Tao first.
To be honest, I am so attracted by what you said that I don’t even know how to ask the next question... Haha!
After promotion, there will be a large number of loyal customers (for example, the corporate website will have good traffic). At this time, the site needs to achieve profitability. Brother Tao has also been involved in online marketing for some time, so under such circumstances, how can the website achieve profitability? Please share your thoughts.
He Tao: In terms of website profitability, different websites will have different priorities. For example, the profit model of a mall is to sell products; for example, the profit model of Talent Network is mainly to sell services and membership fees; but now, what individual webmasters do more is selling advertising and forming alliances.
Dugu Xiaomeng: That is to say, different types of sites require different specific analysis before we can derive profit points? So doesn’t this issue also need to be taken into consideration when positioning the site?
He Tao: Well, yes, a truly mature website must have a clear planning process. How the website makes money should also be considered when building the website.
Dugu Xiaomeng: Actually, these two points interact and are related to each other.
He Tao: Yes. Yes, everything from website planning, product design, technology development, page design, and page production technology to realizing website operation and promotion is essential.
Dugu Xiaomeng: If the site wants to develop bigger, in Tao's opinion, in addition to finding the correct positioning of the site, what else should we pay attention to?
He Tao: When it comes to building a website, we actually consider more about what kind of people will come to our website;
How do I get him to come to our website;
How do I get him to come back to our website;
What kind of operation can allow him to bring his friends with him;
Pay more attention to user experience;
Fundamentally solve the needs of users;
If users like a website, search engines will like it, the website will have traffic, and the website will develop sustainably.
Dugu Xiaomeng: Haha, yes, only by truly solving these problems can the site continue to develop and grow, involving many, many places...
It has been almost two hours. Time flies so fast. This interview has almost come to an end. So we will finally ask the webmaster He Tao to use some of his own experience and skills to make a summary. This is also It can be regarded as an encouragement to some novice friends.
He Tao: Time flies really fast. What I want to say to everyone is that opportunities always come to those who are prepared. Everyone knows the 80/20 rule. If you strive to be the part of 2, you will have to work harder than 80% of people. Originally I was going to send everyone my personal schedule.
Let me share a saying that I personally like: I have what others don’t have, I have everything when others have it, I am the expert when it comes to others, and I am the expert when it comes to others. Do simple things to the extreme and keep replicating your success.
Dugu Xiaomeng: Haha, thank you very much to webmaster He Tao for visiting Lin Xige. I also wish Brother Tao a good future in the industry. Thank you again to He Tao for sharing! Thanks!
At present, Dugu Xiaomeng's interview with He Tao has come to an end. The interview with the webmaster He Tao can also be considered a success, and it involves many problems that novices will encounter. Webmaster He Tao also pointed out solutions to corresponding problems. Finally, I hope that Webmaster He Tao can continue to make progress in his future studies and achieve continuous success.
Thanks to He Tao for his contribution