Learning SEO can actually be divided into two aspects: one is theory, and the other is practice. Many of our friends only focus on learning theory without practicing. In fact, SEO is a course that combines theory and practice! Let’s not think of SEO as search engine optimization, but as a discipline. From it, SEO can be divided into six major categories: 1. Search engine research 2. Keywords 3. Website structure 4. External link construction 5. SEO tools 6. Comprehensive SEO, then we only need to divide SEO into theory and practice to learn, a process from simple to complex.
1. Search engine research: Search engine research is the introduction to SEO and the most basic part of SEO. Through the research of search engines, we know the working principles of search engines and the ranking factors of search engines. Search engine research includes: Search How engines work, search engine ranking factors.
Theoretical part: working principles of search engines, search engine ranking factors
Practical Part: Search Engine Instructions
2. Keywords: When we have mastered the principles of search engines and search engine ranking factors, we should learn the second part: our keyword part. Keywords can be said to be determined by the content of the website! We mainly learn how to select keywords, filter keywords and keyword distribution.
Theoretical part: selecting keywords and filtering keywords
Practical part: keyword distribution
3. Internal optimization: Content optimization is the most important part of SEO. It includes the design of the website. The website design should be combined with the theory of SEO, what kind of code the search engine likes and what kind of code does not like, and the use of search engines. Ranking factors determine the framework and design of the website! Internal optimization includes: website design, internal settings and page optimization.
Theoretical Part: Website Design
Practical part: internal settings, page optimization
4. External optimization: There is a popular saying in SEO: "Content is king, external links are king." The optimization of external links includes many, such as friendly links, soft article promotion, etc. External optimization includes: the meaning of external links and the construction of external links.
Theoretical part: The meaning of external links
Practical part: External link construction
5. SEO Tools: A good general must have a good sword! As an SEO optimizer, you must master some SEO tools. Here are some SEO tools recommended to you! These tools can quickly analyze the proportion of dead links, black links and external links on the website. These tools are relatively easy to operate for novices, and the data they provide are relatively accurate for experts! SEO tools include: keyword analysis tools, website diagnostic tools and external link analysis tools.
1. Google Keyword Tool
2. Google website diagnostic tool
3. chinaz external link analysis tool
6. Comprehensive SEO: SEO concepts and principles, SEO project management
If you want to become a company's SEO project manager, or the company's general planner, then it is necessary to learn SEO concepts and principles, and SEO project management! But for novices, you don’t need to learn this, because you don’t have a deep understanding of the entire process and foundation of SEO! Comprehensive SEO includes SEO concepts and principles and SEO project management! We have divided SEO into the above six disciplines, from simple to complex, because the knowledge of SEO is linked to each other. When we learn SEO, we can follow these six steps. I believe you can learn it easily!
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