Sometimes we are amazed that there are no keywords in important places such as the title, meta and H tags of a page, but the ranking of this page is surprisingly good. Why? This is most likely because this page has a lot of text links. Text links are very important whether they are inside or outside the site. After all, search engines are just rigid programs. How can they judge the content of this page? Link text is undoubtedly an important criterion. I won’t go into details about the importance of tracing text, but how to make text tracing links.
1. In-site text description
The keywords used by most websites to link to the homepage are "homepage". No matter how many links you have for the word homepage, you probably won't be able to rank at the top. It is better to use keywords instead. For example, the keyword to be used on the homepage is online store promotion. The keywords linked to the homepage can be directly "online store promotion network" or "online store promotion homepage" to tell the browser This link is to the homepage, but you need to pay attention to the layout and aesthetics. Whenever the word online store promotion appears in the content of the article, a link will be added to the homepage. Not only do browsers like this method, but search engines also prefer it because they know the name of the place they are going to and will not wander around for the purpose of strolling.
2. Friendly links
Needless to say about friendly links, friendly links appear in the form of text. Pay attention to the text of the link and do not use the website name as the link, because the ranking of the website name is generally very good, so there is no need to do more. To describe the text, you can use other important words that are not very good in ranking. The page you connect to does not have to be the homepage, it can be other important pages. If the visitor does not find the resources he needs on the other party's website, he is likely to look at the partners of this website and look at the friendly links. If he chooses your website among the many friendly links, of course he will also look at the keywords. .
3. Other ways to exchange links
Of course, buying a link can also be called an exchange, but you give the other party money, and the other party gives you a link. Although many websites have a high weight, they still need to purchase some high-weight links to maintain and improve their ranking and weight. The method of purchasing links is similar to that of friendly links, but you should pay more attention to the weight of the website when purchasing. Another way is to cooperate and exchange. If your website is a B2B or B2C website and the other party is a product website, then you can discuss with them to put their products on your website and give them an important position. Then the other party will generally They will be willing to link to your website. Even if they only link to the page where their products are placed, it is still a good thing. A higher weight of the internal pages will help increase the weight of the entire site.
4. Blogs and forums
Of course, blogs are best for text-based links, but you should try to increase the weight of the blog so that these text-based links can achieve the best results. A good blog post can be recommended to the homepage, and the text link in it will be very effective. However, it is difficult to recommend it to the homepage with links. You can choose some relatively unpopular blogs. I used to work for Dongfang.com The blog has recommendations on the homepage almost every day, so you can try it too. There are also friendly links to blogs. If the weight of the blog increases, these friendly links are also good. It is said that the effect of forum signatures with links is not great, but this kind of link is too easy to make. A top post or a random repost can bring a link. Quanzhou Forum and Sina Forum are recommended here. As far as I know, Yahoo has The signature links of these two forums are well collected.
This article is provided by the webmaster of www.taokesky.com . Please indicate the source when reprinting.
Thanks to liweizhu for his contribution