Recently, I was honored to design and plan the website optimization plan for a hospital website: xxx.com. As the executive director of SEO Jiehouyitie, to optimize and define a website, we must first determine the optimization ideas and goals from all aspects. The company's new website domain name jumps, the number of Baidu included in the old website: 1720 articles. Comparing it horizontally with webmaster-type websites, the inclusion is acceptable.
However, in a vertical comparison within the industry, compared with Nanjing Friendship Plastic Surgery Hospital, which ranks better, the number of inclusions on this website reaches 83,300. The number of included articles is not a big problem for me. The Taojule Nanjing real estate website I built before has included 190,000 articles from 0. The main method is to increase the content of the website. Can collect + original article content, etc.
Optimize budget time and stages:
1 The number of websites included in Baidu:
We can solve the collection quantity requirement through collection. The number of collections can be as large as possible to ensure that the quality of the article is high and the content is substantial, and the article can appropriately include plastic surgery-related projects in our hospital. For example, some of our new projects and so on. For example, I have recently focused on optimizing my website and focusing on our website to stand out.
This is for the problem of website inclusion. The number of included articles reaches 20,000. This number is for our website. The website was built in 2009. The early effect of the included number is not very obvious. The first effect may be very small, but we Keep at it, insist on regular quantity updates every day, and through the optimization technology of me and our team, reaching this height is not a problem. Time: it will take at least 4 months to increase and optimize.
Because there are certain articles on our website itself, combined with the additions we have made, the inclusion is showing an upward trend. Before adding inclusions, it is necessary to conduct certain observation and research on the website source code and the internal structure of the website. Whether there are unreasonable structures or server vulnerabilities that lead to low conversion rates for inclusions, etc.
Combining the number of Baidu inclusions with the number of Google inclusions, in view of the fact that Google has withdrawn from mainland China, our inclusion numbers are only for Baidu's inclusions, and the number of Google inclusions will also increase simultaneously.
2 The ranking of the website on Baidu and other search engines such as Google:
Website ranking is very important for enterprises. The search engine optimization ranking we target can be optimized from long-tail keywords and core keywords (main keywords). I have also talked about my long-tail keywords on some well-known websites before. Regarding the traffic and conversion rate of words and core keywords, a large part of the website’s traffic comes from long-tail words. Our hospital has also done a lot of optimization of long-tail words. For example: the best plastic surgery hospital in Nanjing and the most authoritative plastic surgery hospital in China. But we need to work together to optimize our long-tail keywords to the forefront of Baidu in the future team operations.
Optimization of core keywords requires persistence in optimization and continuous increase of external links to the website. Currently, Baidu has a small number of external links, so the ranking of some core keywords is not very ideal. In the future, we must focus on the optimization of core keywords to improve The overall ranking of the website.
2 Keyword ranking status and expected prospects:
1Nanjing xx Hospital: Currently ranked 24th on Baidu. It will take about a month for the keyword to appear on Baidu's homepage. After subsequent optimization, the ranking will be high and it can be ranked among the top three.
xx Hospital: Currently, this keyword is ranked 30th in the query. We need to follow up on optimization and strive to optimize this keyword to the Baidu homepage as soon as possible. It takes 2-3 months to reach the Baidu homepage position.
In addition, during the optimization and promotion process, the keyword "xx" needs to be used to derive more users in demand to expand the conversion rate.
2 Nanjing xxx Hospital This keyword takes about 2 months to reach the Baidu homepage position. Focus on optimizing the top-level domain name of the website. Even if the ranking of the second-level domain name rises, first: Baidu snapshots will not be updated. Second, the website content will not change. Third, the ranking itself will be unstable.
In addition, it can be matched with: xxx technology, Nanjing xx skin technology, xxx hospital, targeted optimization of website keywords.
3Nanjing xx Hospital: This keyword is generally optimized similarly to xx Hospital, and the specific optimization time is also the same.
4xx plastic surgery: This keyword can be optimized to the Baidu homepage within 3 months. In addition, match related keywords: xx plastic surgery hospital, xx plastic surgery technology, and optimize them one by one through the topic pages and inner pages.
5xx shaping: This keyword is basically similar to 4 optimization progress and time.
The above is an analysis case of my latest corporate website since I was an SEO planner. In addition, the rankings of the latest several websites have steadily improved. The advertising trash bin is ranked first on Baidu, and Jiangyin Tutoring is ranked seventh on Baidu. These sites are also the latest rankings since Baidu’s big update.
This article is originally from: Website Optimization: http://www.seojiu.com .
Thank you for your contribution to website optimization