Since Google officially announced its launch in China, Google's share of search engines in China has been deteriorating. Baidu, with its unique search methods and huge user base, has always been the leader in the Chinese search engine market. According to the "Quarterly Monitoring of China's Search Engine Market in the Third Quarter of 2010" report, Baidu's search engine market share reached 73%, setting a new historical high. Therefore, the promotion of Baidu platform will be an important step for small and medium-sized enterprises to closely follow customer needs and achieve refined marketing. Baidu Encyclopedia, Baidu Zhizhi, Baidu Tieba, etc. are products of Baidu that we are familiar with. They not only have high weight, but also have considerable inclusion speed. Doing some free promotion on Baidu platform is very beneficial to the early promotion of small and medium-sized enterprises.
First, create a company name on Baidu Encyclopedia.
This is the most basic step, but there are still many companies that have not done Baidu Encyclopedia. We often see some small and medium-sized enterprises spending a lot of money on Baidu to buy keyword rankings and make promotional links, but they cannot find the Baidu Encyclopedia of the company name in Baidu. This is very sad, because Baidu Encyclopedia It will give people a formal and professional first impression, and the most important thing is to allow netizens (perhaps customers) to understand the company's situation most intuitively. It is easy to create a Baidu encyclopedia of a company name. It does not require any effort or money. It only requires a paragraph of text introduction about the company profile. The sentences are smooth and smooth, and it can basically be passed.
Second, ask and answer questions about long-tail keywords
Baidu knows that it is the best place to promote related long-tail keywords. Generally, the products or services of small and medium-sized enterprises have quite a lot of long-tail keywords. It is not necessary to bid and optimize several keywords. If you choose some long-tail keywords and put them in Baidu for promotion, there may be problems. Unexpected effect. As for how to ask and answer questions in Baidu Zhizhi, it is quite skillful. We need to put ourselves in the user's perspective to ask questions and incorporate our own company's information.
Baidu knows that you can ask and answer your own questions, and it is best to set your own answer as the best answer. However, one thing to note is not to use the same IP to ask and answer, because Baidu can monitor the IP numbers of the questions and answers. If you use the same IP number repeatedly, If you ask an IP question and answer questions, your account will probably be blocked!
Third, use Baidu Tieba to promote accurately
Baidu Tieba is a theme communication community with the same functions as ordinary forums. But its most important feature is that it automatically generates discussion forums based on keywords entered by users. This provides a wide range of operators with the convenience of accurate promotion. Things to note when promoting Tieba: 1. Publish new industry trends and the company’s new products in a timely manner, with attractive titles. 2. The content must be true and positive, and do not post shoddy advertising information; 3. The link density must be moderate, generally 3-5 per article is optimal; 3. Multiple likes. Whether a post can be promoted, the number of likes is crucial. Register a few more vests, and only if more people like it, will the post be included. Baidu Tieba is easier to include in Baidu than general community forums. After all, Baidu Tieba is Baidu's own product. This is one of the reasons why we advocate using Baidu Tieba for promotion.
Fourth, make good use of Baidu Library to establish your brand
Baidu Wenku is currently the most powerful online interactive document sharing platform in China. Here, you can share your own documents with tens of millions of netizens and read the full text of other users' documents. At the same time, you can also use shared documents to effectively promote corporate information. Especially small and medium-sized enterprises that provide services can upload their service cases or technical documents to Baidu Library, which can not only bring a large number of high-quality external links, but also improve their industry authority and establish their own brand.
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Thanks for the contribution of Sunshine Still