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SEO is not a one person job. I don’t know where I saw this sentence, and I think it’s very classic. Today's Internet companies are all team operations, and there are many studios with 3-5 people, many, many. They are no longer SEOers, but SEOERS.
Any company, any team, with more than 3 people, there must be a problem, and that is management~! If management is not done well, the team’s strength will definitely not be unleashed. Some people have strong SEO skills and can stand alone in the team. We need these people. It is also necessary to have one or two such people in the team. However, if the company lets these people work alone, then the strength will be far less strong.
I won’t say much about the importance of an SEO team. Today’s focus is, how to manage an SEO team well? What is the process for the SEO team to operate? ?
First of all, when receiving an SEO project, you need to customize a feasible goal for the project, which must be clearly stated when signing an agreement with the customer. The most important things are keywords and conversion rate. Note here that conversion rate is a factor that many teams ignore. In fact, conversion rate can be a weight for increasing your income. E-commerce websites focus on making money through SEO. Only by converting our target keywords and long-tail keywords into customers will we gain profits. Some teams will also directly sign an agreement similar to pip-tiaoke. This is almost the same as being a Taobao customer and is not recommended.
After receiving the website, the main things to analyze are log inspection, spider access records, search traffic and keywords, conversion rate and single page analysis. Secondly, you need to focus on understanding what your customers need, the current status of the industry and industry needs, and find the right focus.
For example, travel websites can use many holidays to make articles and use holidays as the main keywords, thereby avoiding intense keywords such as tourist locations and travel routes. The bloody fight has not had much effect. Group buying websites can also make use of evaluation keywords in the same city to avoid target keywords in the same city.
The second step is to contact the non-SEO department to package and optimize the basic elements of the website, art and programs, and products. Because website art and SEO are carried out at the same time, and SEO cannot change the website template too much, so the work of modifying the website needs to be carried out intensively, and can only take up about 1/5 of the entire process.
Once again, after the entire plan is determined, it is necessary to comprehensively control the SEO execution of the website. The plan generally includes product modifications and suggestions, SEO website optimization, SEO external link construction plan, template art optimization, keyword and single page optimization plan, etc. Each task is a module. What the project manager needs to consider is, how long does it take to complete each work requirement? After determining it, draw the workload and schedule using a Gantt chart. Corresponding to each node, consider again, who is suitable for what kind of job? Place everyone in each node separately. In this way, the assignment of the project is initially completed. Those who have experienced project experience will complete the allocation of personnel appropriately. This is also the place to examine whether the project experience is excellent or not.
Finally, data monitoring and data feedback are indispensable. SEO's work in data analysis is even more important than the previous ones. It is very important to modify the plan based on the results of data analysis.
Teams can only play a huge role if they work together.
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