Recently, the annual meeting of the China Society of Real Estate Appraisers and Real Estate Brokers (referred to as "China Real Estate Society") was successfully held. This annual meeting brought together many people in the real estate industry to discuss new trends and opportunities in the real estate industry. Anjuke CTO Xing Hongyu was invited to attend and delivered a keynote speech titled "AI Technology Empowers the Whole Industry", bringing cutting-edge insights and profound thoughts on the application of AI technology in the real estate brokerage field.
Anjuke CTO Xing Hongyu delivered a keynote speech
Xing Hongyu pointed out that in the current real estate market environment, as consumer demands become increasingly diverse, traditional operating methods are no longer able to meet the rapid changes in the market, and the rapid development of AI technology provides new opportunities to solve these problems.
"AI large models have brought unprecedented opportunities to industry changes." Xing Hongyu emphasized in his speech. He introduced that 58.com and Anjuke, as leading real estate information and transaction service platforms, have been committed to promoting the transformation and upgrading of the industry through technological innovation. At present, 58.com and Anjuke have gone deep into the real estate brokerage business scenario and created the AI intelligent assistant "Xiao'an", which aims to help brokers improve operating efficiency and service quality in an all-round and full-process manner. At present, the intelligent Xiaoan Assistant has served hundreds of thousands of agents, bringing more intelligent, technologically advanced and high-quality services to more than 10 million house-hunting users.
"The application of the intelligent Xiaoan Assistant is based on our analysis of the massive user behavior of the platform, closely linked to the complete service chain of real estate marketing, and centered around high-quality housing data." Xing Hongyu elaborated on the functions and application scenarios of Xiaoan Assistant in his speech .
The intelligent Xiaoan Assistant uses AI to support the entire real estate agent operation process, including listings, marketing, customer acquisition, and transactions. Through the assistance of tools such as smart property development, smart micro-chat, and smart follow-up of business opportunities, the efficiency of broker operations can be improved. Agents only need to enter the listings into the system, and Xiaoan Assistant can intelligently analyze the platform's customers' housing needs and the distribution of listings, and provide guidance to the agents on property sales. At the same time, high-quality promotion-related content such as titles and descriptions can be automatically generated based on the property availability.
In addition, based on the AI video generation function of the smart Xiaoan Assistant, agents can easily create professional home tour videos. Just by shooting a video of the property, AI can intelligently identify the layout of the house, home appliances, furniture and other decoration conditions, and intelligently generate a home tour video. Content, video cover and subtitles. This function has been widely used, and data shows that the AI room video has been played more than 100 million times.
The smart micro-chat function can realize automatic replies, respond to customer inquiries in a timely manner when the broker is busy, and can also provide professional speaking advice when the broker responds independently. At the same time, AI will intelligently analyze the purchasing intentions and needs of old customers and proactively resume chats at the right time, thereby improving retention and conversion rates.
Xing Hongyu said that since its launch, the intelligent Xiaoan Assistant has brought significant improvements to agents in terms of operating efficiency, power retention rate, and response time.
Looking forward to the future, 58.com and Anjuke will continue to delve into AI technology and promote the development of digital intelligence in the industry. Xing Hongyu revealed in his speech that in the future, 58.com and Anjuke will further strengthen the integration and innovation of AI technology and continuously improve the intelligence level and service quality of the platform. At the same time, 58.com and Anjuke will also strengthen cooperation and exchanges with brokers to jointly explore more application scenarios and business models of AI technology in the field of real estate brokerage.
Focusing on new productivity, more and more industries are realizing intelligent development. As a leading domestic life service platform, 58.com has massive data and rich scenarios. Through in-depth exploration in the field of AI, it accelerates the application and popularization of artificial intelligence in real estate, recruitment, local life services, automobiles and other business scenarios. Through Give full play to the role of new productive forces and empower the transformation and upgrading of the local life service industry.
AI technology empowers thousands of industries and injects new development impetus into the real estate industry. 58.com and Anjuke will also join hands with colleagues in the industry to explore the infinite possibilities of AI technology in the real estate brokerage field with a more open and inclusive attitude, and contribute more wisdom and strength to the sustainable and healthy development of the industry.