I started to get in touch with websites in 2008. I was studying web design at that time. It was only in 2009 that I came into contact with the Internet. In the meantime, I also worked on some garbage stations. In this process, I learned about SEO and later learned it myself. I have some relevant knowledge and have done some websites, so I have accumulated some experience.
In October this year, I came to Guangzhou with a friend to do jeans wholesale business. We mainly do online wholesale, and my friend already has a website, which is the website I am going to talk about now. Because he doesn’t understand websites, he just I built a website using the shopex program, so the website has no ranking at all. Because I work in the Internet field, we cooperated. After I came over, I looked at the website and analyzed it:
1. Because we use the shopex program, which is very powerful, it’s nothing to say, but there are a lot of codes. I asked him what he mainly uses our website for, and he said it is just for displaying products, and there is no need for online payment. , In this way, those online payment functions, member registration and other functions are now available, and the default template of shopex is still used. Then there is no advantage to using shopex, so I decided to use DEDE to rewrite a template myself. The code was as simple as possible. I only made two types, a homepage, a product template, and an article template. When I was making the website, I also The main keyword (jeans wholesale) has been added wherever it is possible, but only at a certain density, such as the most basic places, logo, website bottom, website columns, website sub-navigation, etc..., Then the title, keyword description, and content description of the website should be as standardized as possible.
In order to ensure that every page of the website is updated every day, there are calls to the latest articles on every page, and in order to increase the weight of the website, I also created a forum in the secondary directory, and called forum-related calls on every page. posts to ensure more and better updated content.
The purpose of my doing this is to give the spider something new to eat every time it comes to other pages, so that it likes it very much. In this way, the collection can be improved, and the current actual situation is also the same. Almost all the articles published by the website are included on the same day, including those in the forum, so the website is also a snapshot of the next day. When writing articles, I try my best to write about jeans, which may be search terms by people. For example, I wrote a lot: "How to get to the jeans wholesale market in Guangzhou?" "Where is the jeans wholesale in China?" "Where are the jeans wholesale comparisons?" Words such as "cheap" and so on are used as the title of the article, which is the so-called long tail. There should be at least one "jeans wholesale" and other related keywords in the content to point to the home page. If there are pictures, add alt descriptions and keywords. Basically, I post three or five articles like this every day. And it’s original!
These are the first steps, and this is basically the work of internal website optimization.
2. It is the establishment of external links. When I was working on this website, I saw some websites ranked in the top 10. The external links were all more than 5,000, and some had more than 30,000. However, they There is very little content, some even have no articles, only product displays, but because they have good rankings, they all rely on external link support, but I don’t have any external link resources at hand. In such a short period of time, I can’t There is no way to achieve as many external links as they do, so if I think that it is impossible to surpass them in external links from the beginning, knowing their strengths and weaknesses, then I can only work hard on the internal optimization of the website to surpass them. .
Speaking of which, in fact, no matter when, if a website only relies on external links to obtain a good ranking, but the website itself does not have a good sustainable development and update mechanism, it will not last long, because content has always been king. One of the core of search engines.
It is also because of this that I spent a lot of effort when making this website, focusing on user experience, readability and relevance of articles! Reasonable internal links and so on.
But just because I can't get so many external links in a short period of time doesn't mean I won't stop external links. In addition to doing the internal work of the website every day, I started to add some external links.
The method I use to create external links is something everyone is familiar with. It can be said to be relatively crude. I mainly go to some forums with high weight to post and reply to posts. If you can add links to the post, add them. If you can't, just add them. Add it to your signature, make friendly links, and make friendly links to websites related to you.
(Here I suggest that you don’t care about other people’s PR. For Baidu, PR is equal to 0, but look at other parameters such as the number of inclusions, the number of external links, and whether the snapshot is normal). Then I started writing blogs. I continued to add about 30 more links every day. All of them were posted manually. I didn’t use any mass posting tools. I never thought about adding tens of thousands of external links in a day. There was no need. Every day A similar amount, and it is continuous. Baidu likes this process very much. The same goes for articles. When making external links, I just write my URL. This is used to increase Baidu external links, and there is no "/" after it, and the absolute URL is preceded by http://. This is also very important. This is to emphasize that this is the unique address of my website and is a way to advance the weight of the website.
This continued for half a month. "Jeans Wholesale" ranked 12th on the second page. Three days later, it entered the 9th place on the homepage. On the 11th, Baidu had a big update and many websites were dropped. , but my website ranking has gone up by 2 places. In the past two days, it has directly reached the 3rd place, and the ranking is relatively stable. Some of these keywords, such as "jeans wholesale manufacturer", "jeans wholesale factory direct sales", "Guangzhou jeans wholesale", etc., are all on the homepage, and some long-tail keywords are also on the homepage.
Looking at the sites that were previously ranked at the top, most of them have been dropped. The sites that have been dropped have strong external links, but the sites themselves have little content. This shows that Baidu’s new algorithm still focuses on user experience. Personally, I think user experience is not just about how beautiful the website interface is, but also about how readable the website is.
Finally, to sum up: when building a website, you still need to start from yourself, put user experience first, and insist on continuous updates every day. It is best to write original works, do internal optimization, and focus on the inside of the website. Don’t blindly Go for external links. This big update can also show that external links are becoming less and less important to Baidu. This is some of my own experience. I hope you can give me some advice if I am not good at it. I hope it can give you a little help. Haha, I have to communicate with you more in the future.
Old rule: Reprint and leave your name ( http://www.niuzaiku.com jeans wholesale website)
Thanks to dong2006kun for his contribution