I came to Shenzhen in 2003. When I first arrived, I had no other feeling. I just felt that there were too many people and more job seekers. The flow of talent here was too frequent. So as a technical person, I thought of starting a talent network, and that’s how I founded Shenzhen Talent Network to this day. Shenzhen Talent Network 0755RC has been around for eight years in the blink of an eye. I feel that establishing a brand for Shenzhen Talent Network is not an easy task! I have used many methods to promote Shenzhen Talent Network 0755RC, including distributing resumes in the talent market and registering through lottery draws. , cooperation with portal websites, etc., but I think what can really establish a brand effect is to hold job fairs. The influence of job fairs is relatively deep-rooted, but one or two alone will certainly not have much effect. Only by holding job fairs regularly can job seekers and companies remember the website deeply.
The first job fair of Shenzhen Talent Network is held with the school. You must be curious to know how to cooperate! In fact, the two parties are just integrating resources. The school has students and we have companies. When we get together, we can create a larger-scale job fair. Job fair! Although it is easy to say, it is not difficult to do. It involves many details. I remember that when I communicated with the school, I talked about many details, all of which were to optimize the effect of the job fair! For example, the early stage of the job fair, recruitment Booth layout during the fair, placement of soft articles after the job fair, etc.! The early stage of building momentum is very important. This is the decisive factor that determines whether companies and job seekers will participate. After discussing with the school, we will definitely use posters for publicity. There are also flyers, but the effect of flyers may not be that good for ordinary students! Most students just throw them away after taking them, which has no certain sustainability! Later we considered using bookmarks. Make some beautiful bookmarks, which are easy to save. Print the time, place and organizer of the job fair on the bookmark. This will not only have a publicity effect, but also keep your website in the minds of students for a long time. If the bookmark is beautiful, it will be passed on to ten people and hundreds of people! The effect is good! For other small details, exhibiting companies generally have a name badge to prove that they are recruiting units, and our website can also be printed on this brand URL, so that job seekers can't leave our website's sight throughout the job fair, so that they will remember our website deeply!
In fact, the above are all influences caused by small details. The biggest influence comes from the media. We invite Shenzhen Mobile Media and major newspapers in Shenzhen to report on the spot. This influence is the best! Mobile buses can be said to be in Shenzhen has great influence. There are so many people taking the bus every day. I remember when the Shenzhen Talent Network was first established, we ran bus advertisements, and the effect was very good. At that time, the number of companies and job seekers logging into the website increased dramatically! So! As long as you hold a job fair, don’t forget the power of the media!
I have talked about offline promotion, now let’s talk about online promotion. In the early stage of the job fair, I asked the website editor to write a lot of soft articles and publish them to major forums and blogs in Shenzhen to try to cover the people here in Shenzhen! The power of soft articles is great , I posted a soft article reporting on a job fair, and the next day I found no less than 100 websites reprinting it. Not only did I get good external links, but I also built momentum for the job fair! In fact, everyone knows that the most stable source of online traffic is Ranked in Baidu, I fully optimized each page of the website, controlled the keyword density and links, and put the word Shenzhen Job Fair on the Baidu homepage, so that netizens could search for our website by searching for the word Shenzhen Job Fair. Seeing this large-scale job fair! You may think that it is difficult to build a single page. In fact, it is not the case. Baidu can sometimes increase the weight of an internal page very high, as long as you understand internal and external links. Use it and master the writing of the title and description of this page. In fact, it is easy to be ranked. Even if it cannot be ranked for a long time, it is good to be ranked for a period of time in the early stage of the job fair!
Summary: Through the experience of operating the Shenzhen Talent Network www.0755rc.com for so long, I believe that the real way out for the operation of the local talent network must be to combine online and offline, and more attention should be paid to offline promotion methods. Holding a job fair is a very good choice! Shenzhen Talent Network 0755RC is now very well-known in Shenzhen, but we have a large number of competitors chasing behind us. In this era of cruel competition, we must know how to innovate and pay attention to details, so that we can Illuminating the future of local talent networks!
I hope friends who are running local talent networks are interested in discussing how to operate the talent network. My QQ number is 516449126.
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