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Internet marketing has been given the color of myth by many people today. Internet marketing does have many advantages over traditional media advertising, which may make many small and medium-sized enterprises feel infinitely bright. But online marketing is not good news for every small and medium-sized enterprise. And many small and medium-sized enterprises regard online marketing as a life-saving straw. Song Yanguo wants to say that small and medium-sized enterprises should tailor their methods when doing online marketing. Online marketing may be different from what you think.
First, why don’t you make money by building a website? Many small and medium-sized enterprises blindly build websites. In fact, with the development of the Internet today, a website is as necessary as a business card to communicate with the world. However, many small and medium-sized enterprises do not really understand the meaning of building a website. They think that building a website must be beautiful, so they spend tens of thousands of dollars to build a website that is all Flash, animation, and super cool. But there is no real content at all. No one updated it, and Baidu didn’t even include it. Of course, no one will look at such a website, let alone potential customers, so many small and medium-sized enterprises complain about why building websites does not make money. In fact, building a website is to create a display platform for yourself. Not all websites will bring direct benefits to the enterprise. Moreover, the flashy but weak website is also a fatal injury. I once saw a website that made feeds. It is estimated that it cost tens of thousands of yuan. That website is no less than the official promotional website before the release of a blockbuster film. But what's the use?
Second, spending a lot of money on online advertising has no effect. Many small and medium-sized enterprises have placed a lot of online advertisements on the Internet, including advertisements on some high-weight portal websites and some advertisements in games. It can be said that this actually includes some elements of "flattening the face and pretending to be fat". Moreover, there are some extremely irresponsible Internet companies that help lobby for it, which has also caused many companies to complain. So much money was spent, but it had no effect. What is this called online marketing? In fact, many companies don’t understand it. Internet marketing is not simply online advertising. And we need to formulate online promotion plans according to different situations. It’s not just advertising that works. Maybe sometimes building a blog or a post bar for the company will have a greater direct effect than this generation. Therefore, our small and medium-sized enterprises, especially our customers with unstable capital chains, please make sure to act according to your own situation and do not follow the trend or compare. What your industry rivals do, you do. This is not right.
Third, it has no effect in the short term. Many small and medium-sized enterprises do not need funds due to financial reasons. Make them look forward to the effectiveness of online marketing promotions. Because the longer the cycle, the higher the cost, which is difficult to afford. But you must know that Internet marketing is a process, it is not Internet hype. As long as you invest, you will see the money back immediately. So we need some time. Especially in the early stage, it requires a lot of detailed research and analysis, as well as promotion preparation. It is impossible and will not be guaranteed by any Internet company to see results within three or five days, or within a week and a half. And there are some uncertain non-human factors. So I can't eat hot tofu in a hurry. Therefore, when small and medium-sized enterprises enter the field of online marketing, they must think carefully about whether they really have the time, financial resources and manpower.
In fact, what Song Yanguo wants to say is that as an Internet marketing company, as an Internet promotion agency, and as Internet planners, we should make better suggestions for enterprises, and enterprises, especially small and medium-sized enterprises, must also conduct Internet marketing rationally and clearly. , it is just a push to help you succeed, and it is just a guarantee for you to maintain success. But it's not a magic bullet. We should conduct correct online marketing in a reasonable, reasonable and appropriate manner according to our own situation. This is the key to success.
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