The website has a lot of visits, but no one inquires, and few customers are willing to communicate with customer service. Why is this?
The author below combines his own experience to talk about how to improve the conversion rate of website visitors.
1. Is the website easy to use?
Is the website easy to use? In short, is the website so complicated that many visitors cannot figure out what is going on when they enter the website, and feel like they are walking into a maze?
The author recommends starting from the following aspects:
Check whether the website navigation is clear. If the navigation is not clear enough, visitors can easily get lost. The website should always remind users of their location.
Whether the website structure is reasonably designed, try to keep it within 3 layers, which is convenient for search engines and website visitors. The website structure must adopt a traditional website structure, because many Internet users are already accustomed to this traditional website structure.
The website is displayed for more than 7 seconds. According to statistics from American experts, when opening a website, most Internet users will directly close the website if the waiting time exceeds 7 seconds. If you find that there are a lot of views on the homepage and the bounce rate is basically 100%, then there is a 50% chance that your homepage opens too slowly.
There are too many dead links in key locations on the website. After a visitor clicks on it, a default 404 error page appears. The default 404 page itself is a page that is not friendly to visitors. The author’s suggestion is to make a 404 page yourself, sincerely apologize, and Visitors are recommended to browse other pages.
The website interferes with the browser's rewind function. If this kind of code that interferes with the browser's rewind appears in the website code, many visitors will not be able to do so when they want to rewind, and will most likely close the website directly.
2. Is the website design reasonable?
Many clients who make websites like to impose their "own" content on website design and production companies. The websites produced in this way will inevitably be somewhat unreasonable.
Check whether the website buries the most important information. There is a saying: "The aroma of wine is not afraid of the depth of the alley", but in the field of website design, "the aroma of wine is not afraid of the depth of the alley". If the important things on the website are buried, the author's suggestion is to create a separate area in the most conspicuous place on the homepage to place these "good wines".
The content on the homepage of the website is very low in relevance. Basically, it has a little bit of everything, but nothing is clearly explained. This is one of the main reasons why many corporate websites have low transaction volume. When designing a website, you must put yourself in the perspective of your visitors, don’t be self-righteous, and figure out what your visitors want to do when they come to this website! It is wisest to put what visitors want to know most early in front of them.
Your website design lacks a sense of brand, your website's keyword ranking is excellent, and your website structure is also excellent, but your website lacks a trustworthy brand sense, so visitors are unwilling to buy your products. and services. When designing a website, you must use the best art and don’t let the website look mediocre.
The website structure is not smooth. When the visitor is submitting an order, an interference page suddenly appears, so that the visitor does not know what to do next. Buying something is buying something, you must follow the standard procedures, and don't rush into "Cheng Yaojin" halfway.
3. Website content writing scares away customers
The content of the website is written with graffiti, causing visitors to lose confidence in your products and services. There are many SEOs in China who are extremely irresponsible, not to mention reprinting other people's content. In order to make the content they add more original, they also use pseudo-original tools to generate it, resulting in nonsense articles.
There must be statements in the website content that call on visitors to buy your products and get services, such as: "Buy our products now and get a 25% discount" and so on.
Visitors use scanning methods to view the content of the website, so the content pages of the website must have the headlines they should have, and should not be cluttered. There are no sections or titles, which is one of the important reasons why visitors cannot scan the information they need.
The website is for communication. If a visitor needs you to answer some questions, you must do your best to answer them. Don't treat the visitor's questions as if they are nothing. Over time, visitors will naturally not believe you.
Finally, in short, the low visitor conversion rate must be your fault. You should find the problem from your own website. Don't blame all the problems on the visitors. You must know that the visitors are God.
The above are several factors that the author has summarized for the low conversion rate of website visitors. I hope they can help you solve the problem.
This article was originally created by Shaanxi Jishi Advertising Co., Ltd. http://www.jishiguanggao.com . All rights reserved. If you reprint, please leave the source of the article. Thank you for your cooperation.
Thanks maoseomao for your contribution