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Advertising companies are divided into many categories, including professional design companies, image design companies, professional VI design companies, and professional outdoor advertising companies. I have seen people searching for online marketing plans of advertising companies, but they don’t know that each advertising company’s business is different. The solutions are also different. For example, if you want to build a website, you need to find a "network company", but network companies are divided into many categories, such as "LAN cabling, monitoring installation, overall network planning, and website construction," although they are all called "network" Companies', but services are different, so I first suggest that if you look for corresponding marketing planning plans on the Internet, you must base them on services, not on company type.
Internet marketing planning focuses on details. Some people may say, 'It's just a waste of time, they're all the same, they just want to collect more money.' But isn't there just that little difference in winning or losing any competition?
1. Feasibility analysis of online marketing for outdoor advertising companies
Any outdoor advertising company serves customers all over the country, or even the world, and any brand will not do it unless there is a deep hatred. It seems that the marketing method of handing out leaflets all over the street is not appropriate. If you want to do this A wide range of customers will find you. It is very suitable to use the low cost and large range of the Internet. If you are really strong, you can promote it through newspapers and TV. According to current knowledge, few outdoor advertising companies adopt this method. .
2. Establish your own official website to prepare for other promotion methods
First of all, you must have your own official website. Printing the URL on business cards or putting it on your own billboards is more conducive to attracting investment and allows potential customers to understand the company's business and profile through the website. Of course, the design of the website needs to be more high-end. This will further enhance the company's position in the minds of customers. Baidu knows that soft article promotion also requires companies to have their own website. If it is attached to other large websites, it will give people an informal feeling and also affect customer trust.
3. Baidu promotion, bidding and natural ranking
Baidu's bidding ranking is the top priority. If the customer is willing, this method can be recommended. However, like some companies that have just started bidding, bidding ranking is also a relatively high expense. The next best thing is Baidu's natural ranking. The effect is No less than PPC, the fees will be more controllable and the cost will be relatively low.
4. Use the high weight of large websites to get the first ranking
Large website registration. Currently, for relatively large websites, the media resource network has a good effect. It supports merchant stores and is free. The promotion effect is also quite good. On the second day after the merchant store was opened, by searching for relevant keywords, the ranking has reached the Baidu homepage. Others As long as large websites support merchants and stores, you can also register. After all, it will have an extra publicity window for customers to find you through.
5. Use Baidu to know and build your own brand
Baidu knows promotion. Because Baidu knows that the impression in people's minds is very reliable, it can make full use of this method to build a brand. It can improve its brand by asking and answering questions of its own or by answering other people's questions, and strive to be the one that others search for. Where is the outdoor advertising space in Zibo? This piece of information appears in the search results. In fact, if the keywords match, Baidu knows that it will be seen by customers at first glance. If possible, ask a few friends to answer a few more questions, and add the company's website address to the information you choose as the best answer. This is a very clever plan. Among the companies that have planned it, many customers found their companies through recommendations that Baidu knew.
The above points are some of the methods I used in online marketing planning for local outdoor advertising companies. I hope they can serve as a reference for some related industries or outdoor advertising media companies. Please indicate when reprinting: WWW.WEB578.CN Internet marketing video.
Thanks for the submission of Zibo outdoor advertising space