Hello everyone, Xiaolong previously shared with you "Keywords Factors Affecting Keyword Rankings" and "Internal Links Factors Affecting Keyword Rankings". Today Xiaolong will share with you "Natural Factors Affecting Keyword Rankings". sex". Naturalness, you may have heard it for the first time. Naturalness here refers to the readability of the content of the page article, that is, whether our article is valuable.
Search engines are judging whether your page is valuable, and users also think whether your page is valuable. Pay attention to the following three points:
1. The number of page views. The higher the number of page views, the higher the value of your page.
2. Page dwell time. The longer the user stays on your page, it also means that the content of your page is very attractive to users.
3. Page bounce rate. The higher the bounce rate of a page, it means that your page has no value to users, and search engines will not rank such pages. Xiaolong would like to say here that as long as you come to such a page through a search engine, it can know these factors. Everyone must remember that building a website must be people-oriented, and search engines must be the same.
How to set up a page so that it is natural? Everyone should keep the following points in mind when setting up the page:
First: Do not maliciously insert keywords into the article, they should appear naturally. For example: China Women's Clothing Network is the most influential brand women's clothing information display center for men's clothing, a brand women's clothing investment and franchising platform, women's clothing agency, and women's clothing wholesale platform. Women's clothing portal, full of business opportunities! If you insert the word "men's clothing" into this sentence, it is unnatural and irrelevant to the subject of this sentence, resulting in a bad user experience.
Second: The nouns and industry terms of the article should be used as anchor text links. Everyone should know that the anchor text links in the article are for explanation. When the user is reading the article, he finds a word that he does not understand and needs explanation. We It is necessary to make an anchor text link for this word, so that the link in the entire article content appears very natural.
Third: We will only explain the same keyword once in the article, and generally make anchor text links for the first time the word appears. Don’t do it every time it appears. For example: you made a girlfriend and went shopping together. You bumped into your friend. Your friend didn’t know who she was. You introduced her to him as your girlfriend; you bumped into your friend again later. , and introduce him again; when he meets your friend later, he introduces you again; your friend beats you up. The same goes for when we make links. If you do it every time, this behavior is over-optimization and will do great harm to the website.
Fourth: To reduce the bounce rate, you only need to improve the guidance of related articles. Placing relevant articles below the article is conducive to user experience. We know that "all behaviors that are beneficial to user experience will help improve the weight of the website!" Baidu knows that it has done a good job. You can go and take a look!
Fifth: Do not repeat the pages and page titles within the site to reduce familiarity as much as possible. The title of each of our pages is unique, just like everyone looks different. Why? You know!
Sixth: Important content should be placed in the upper left corner, mainly referring to the home page. Important content and popular content on the directory page should be placed before the exam, such as the forum top function. This will effectively reduce the page’s bounce rate and increase PV ( page views) and increase the time spent on the page, thereby promoting the improvement of keyword rankings.
The essence of SEO is user experience. When we do SEO, we don’t need to rank keywords. Everything starts from the user experience kitchen, so that your site will also be ranked, and orders will naturally come.
The article was originally written by Xiaolong SEO, please indicate when reprinting, thank you! Website: http://www.nz86.com/
Thanks to Xiaolong SEO for your contribution