At the end of the last century, the world was dominated by portal websites. At that time, NetEase, Sohu and Sina basically dominated the entire domestic Internet. At that time, Tencent was still unknown. With the rapid increase of QQ users, in the 21st century In the early days, portal websites went through a painful reshuffle, and now NetEase has become a portal website with games as its main profit point. However, with the development of blogs and SNS, the current network has begun to center on local portals. , the local portal website whose main purpose is to provide high-quality services to the local people has ushered in tremendous development, so many people began to join the competition of local portal websites!
Generally, there are often no less than a dozen portal websites in a city, some with forums as the main model, and some with community as the main model. There is often huge competition between them. Since websites with the same content are of course Many webmasters want to prevent the other party from operating and allow themselves to monopolize the local portal. However, this kind of struggle is often in vain and may even cause losses to both parties. As a result, local portals cannot develop well and everyone puts their main energy. They all use the idea of killing each other, rather than trying to make their website stand out from the many portals! As I write this, I think of a management training I participated in a few days ago, in which the instructor told us this A story!
There are two noodle restaurants across the street in Beijing. Both of them mainly sell noodles, so their names are related to noodles. One is Bei Noodle Restaurant and the other is Hao Lai Lai Noodle House, because Bei Noodle Restaurant has a signature noodle, which is pot cover noodles. , so it attracted a lot of people to eat there, and the other Hao Lai Lai Noodle House was always deserted because it couldn’t compete with the Northern Noodle Shop in terms of noodles. On this day, two people came to Hao Lai Lai Noodle House and asked them if they had anything special besides pasta. As a staple food, the boss of this restaurant was very happy and introduced three kinds of rice noodles. Later, the two people felt that the rice noodles were very delicious, tender and refreshing, so they casually told the boss that if others buy apples and you sell pears, you must be harmonious. Others are different. It’s better to change the name of Hao Lai Lai Noodle House to Hao Lai Lai Noodle House than Hao Lai Lai Noodle House. It was this casual remark that brought Hao Lai Lai Noodle House back to life, because the owner immediately changed the name of the restaurant to Hao Lai Lai Noodle House the next day. Coming back to the noodle restaurant, there have been more and more customers since then. The Northern Noodle Restaurant opposite changed its name because its dumplings are more distinctive and mainly sells Northern Dumplings. It has also made excellent business performance!
From the above story, we know that I have summarized three ways to make a local portal website! Now I write it down and hope to share it with everyone!
1: Because everyone is building a portal website, it is indispensable to provide some local information or local humanities knowledge. Of course, some people are limited by their own knowledge and know very little about local humanities, so many times everyone will Ignore, so when others are competing for local information, we can write about what we are good at on the website. This will naturally serve the purpose of attracting users. Why many tourist attractions are attractive is precisely because of There are many historical and humanistic stories in it, which make everyone feel that they have experienced the past that may be romantic, sad, or happy, which naturally makes everyone forget to leave! The first thing to do when building a local portal website is content, and to create content that is different from others. Only then can you attract people! Improve the user’s adhesion!
2: The keywords of the website must be distinctive. In fact, the keywords are closely related to the name of the website, just like the difference between Haolai Lai Rice Noodles and Hao Lai Lai Noodle House. Therefore, when building a local portal website, the keyword selection must be done well. Accuracy must be related to your own expertise. Only then will the website created in this way have characteristics and be liked by others. Because others can obtain useful knowledge from it, naturally the cohesiveness of your website will be much better!
Three: The optimization of the website must make it stand out. We know that the original Bei Noodle House and the Hao Lai Lai Noodle House were not very profitable. Later, they were optimized and made unique. One optimized itself into dumplings, and the other optimized itself into rice noodles. From then on, the two All are on the road to prosperity, and the same is true for website optimization. Whether it is content optimization or structure optimization, it is inseparable from your own characteristics. If you use your own strengths to compare with others, it will naturally be easy to win. of!
The above is just the way I thought of how to run a local portal website through the story of selling you apples and me selling pears. Based on this principle, the author also created a local portal website with profound and rich humanistic knowledge, which naturally attracted many locals to come My website is here to talk about the past and the present. I hope that some of the author's little experiences can help the majority of webmaster friends! Source: www.wowawowa.cn weight loss drug ranking list A5 original release, please keep it for reprinting.
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