At present, there are website construction companies of different sizes in each region, both personal and professional. No matter what kind of website construction company, if it wants to develop in the long term and gradually grow, it needs certain principles and skills.
The popularization of computers and the Internet has allowed many people to master certain Internet-related technologies, such as professional design, software development, and us webmasters. With the increasing difficulty of starting an Internet business and the strict inspection of the Internet by the Information Management Bureau, many people Webmasters have embarked on the road of building websites for local companies. As a prototype of a website construction company, what should it do to grow faster? Or as a website construction company with a certain scale, what should it do to expand its scale faster and enhance its strength? Zibo Creation Power Network based on its previous Some of my experiences have been summarized in the following five points. I hope it will be helpful to everyone.
1. Thinking about customers
When you see this word, you might say, 'I'm always thinking about my customers.' It is not us who have the final say whether we are considering our customers, but the customers themselves. So how do you detect whether your customers feel that you are thinking about them? Here is a way to tell you, 'Pay attention to what content you talk about most when you chat with your customers. If most of your content is related to your business, Then the customer will subconsciously think that you are more dedicated, but will not feel that you are thinking about him. If most of what you talk to a customer about is related to him, such as his products, industry, family, etc., then the customer will think that you are thinking about him. The possibility of final transaction will be higher.
Many orders are made in this way. For my client Zibo Guihe Advertising Company, most of what we talked about during the discussion was content related to outdoor advertising and the industry. We basically didn’t talk about how much it costs to build a website and what functions it has. . Before leaving, the customer starts to ask, "How much does it cost and what functions do you need?" Then you can tell the story. Of course, for some customers who are straight to the point, you can come up and get into the topic. But don’t forget to care about his industry and products.
2. How to get closer to customers
When you visit a customer for the first time, the customer is a stranger to you and you are also a stranger to the customer. So how can you quickly bring the two parties closer together? Don't just call "brother" just to close the distance. Sometimes Not only will it fail to bring you closer, it will have the opposite effect. Customers will think you are 'artificial'. If you want to get closer to your customers, then you must listen to what the customers say instead of speaking yourself. The more customers talk, the more you will understand what the customers care about and where you and the customers can find common ground. Once you can Find common ground and you can hit the ground running.
3. Internet marketing can be used as the main method
In the early days of starting a business in the Internet industry, it is inevitable to visit strangers, but since we are engaged in the Internet, we must make full use of the Internet, because sometimes when you are looking for customers, customers are also looking for you. You can use SEO to optimize your official website to the Baidu homepage, or you can use the classified information network to log in to your own information. Because there are currently many customers who search for some words related to website construction through the Internet to find website construction companies. If you do not do it well, then what they will find is your competitor.
4. Telemarketing as a supplement
Telemarketing has always been highly regarded as a low-cost marketing method. However, with the continuous upgrading and changes of marketing methods, telemarketing can only be used as an auxiliary means in regional website construction companies. At present, 80% of business owners are very uncomfortable with cold sales calls. Disgusted, so for the remaining 20% of bosses, there is no need for you to waste a lot of time on telemarketing calls.
5. Cultivate your own word-of-mouth effect
Since it is a regional website construction company, the scope is relatively small, so it is easy to establish its own reputation, but there must be a prerequisite, and the service must be in place, otherwise, the formation of word-of-mouth effect can only be poor. aspect. But this is also a major flaw of regional website construction companies. This situation will exist in almost every company, but the degree of existence is different. It may be that there are too many customers to take care of, or there are no professional customer service personnel. If you want to create a word-of-mouth effect, don't let your customers forget you. It saves money and effort to call you to greet you every once in a while. Just chat, so that your customers will not forget you and may introduce you to you. Customers, why not.
I simply share these with you, hoping to be helpful to companies and individuals in the same industry. Please indicate when reprinting: www.web578.cn Internet marketing skills.
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