Hello everyone, my name is Muzi Chengzhou. After more than two months of hard work, my Mitsubishi air conditioner repair station is finally on the homepage of Baidu. It is still the first on Baidu. You can search for Mitsubishi air conditioner repair, Mitsubishi Heavy Industries air conditioner repair and other keywords. They are all on the home page, and even Mitsubishi The word air conditioner is also on the homepage. Seeing this result made me very happy for a while. It took me more than a week before I dared to write this article. It can be regarded as an experience summary for my website! To be honest, I have spent a lot of time and energy on this site. To have such a result can be considered a reward for me! Below I will give you a detailed introduction to some of my successful experiences. I hope you will like it.
When I summed up my experience, I found that the success of my website is inseparable from my persistence and efforts in the following three aspects. Although they are all the same old tunes, I have indeed worked hard on these three aspects.
1. High-quality content. High-quality content is one of the most important factors for my website to achieve good rankings. The high quality of my website content comes from the following three aspects.
A. High-quality content comes from high-frequency updates. At the beginning, I would spend an hour every day updating articles. After I became proficient, I usually spent about half an hour every day. My website is very small, but I update at least four articles every day, and each article has two anchor text links. Such high-frequency updates are very attractive to spiders, so many times my snapshots are Very new and collected very quickly.
B. High-quality content comes from high-quality pseudo-original content. Because there is not much knowledge in this industry, many of them require pseudo-originality. My pseudo-original work is not simply plagiarizing other people’s articles, deleting, modifying or modifying them. I am integrating the relevant knowledge found in relevant industry forums and Q&A platforms. In theory, the integrated articles will not have any duplication on the Internet. In this way, for The content of my website has established a great advantage. For example, now is the time when problems with air conditioners and heating occur most often. I will go to Baidu to search for questions like "Mitsubishi air conditioner heating", "Mitsubishi air conditioner not heating", "Mitsubishi air conditioner heating difference" and other questions to find the answers to these questions. , if there are good answers, I can edit them directly to make my article. If the answers are not so good, I need to sort them out one by one, and then integrate them into one article.
C. High-quality content comes from high relevance, high practicality and high authority. Almost all the articles on my website are related to air conditioners or air conditioner maintenance knowledge, or some news about Mitsubishi air conditioners, which is very good for the content of my website. Not to mention practicality, so far, basically all the common faults of air conditioners can be answered on my website: causes and solutions. The high authority of my website is not achieved overnight. It is accumulated little by little every day by me insisting on making good content. It is increased little by little by the accumulated weight of each web page.
2. Reasonable website layout. Any excellent website must have a reasonable website layout. The website layout is divided into two parts, one is physical and the other is logical. Physically, it refers to the structure used. There are two types: tree-shaped and flat. Mine is considered tree-shaped. Because the website is very small, the layout in this aspect has little impact, as long as the navigation of the website and the connections between each section are Just make the connection reasonable and clear. The most important thing about my website is its logical layout. The logical layout can generally be divided into internal link layout and keyword layout.
A. Internal link layout. My website links from the home page to each column page, from the home page to some content pages, from the column page to the home page, from the column page to the content page, from the column page to other column pages, from the content page to the home page, The link from the content page to the column page, and the link from the content page to the related content page are very clear and reasonable. Especially the anchor text link that links the content page to the homepage. My website has five main keywords: Mitsubishi air conditioner repair; Mitsubishi air conditioner repair phone number; Mitsubishi Heavy Industries air conditioner repair; Mitsubishi air conditioner after-sales service; Mitsubishi air conditioner repair in Beijing. I link them appropriately in each article and link back to the homepage. And the specific links are divided into two articles for one article and eight articles for four articles, including two for Mitsubishi air conditioner repair, Mitsubishi air conditioner repair phone number and Beijing Mitsubishi air conditioner repair, Mitsubishi Heavy Industries air conditioner repair and Mitsubishi air conditioner after-sales service The services are separate, and their combination is disrupted from time to time to make the links more intertwined.
B. Keyword layout. The keyword layout of my website is quite good, everything is controlled between 2%-8%, and the keyword density of each page is as high as possible. I think the ideal is about 7%, because of this Search engines will give it a high weight. I also talked about the anchor text links in the article before. Each anchor text is the main keyword, so I won’t introduce it here. My website also has many long-tail keywords and auxiliary keywords. For example, when the weather is cold now, the long-tail keywords include: air conditioner heating, Mitsubishi air conditioner heating, air conditioner not heating, Mitsubishi not air conditioning heating, etc. These words They are all good keywords that bring traffic to my website every day. I have currently written no less than 30 articles for these keywords. Auxiliary keywords are not as popular as the main keyword, nor can they bring as much traffic to the website as the long tail. They are just keywords that play a supporting role in the website. Such keywords include Mitsubishi air conditioner fluoride, Mitsubishi air conditioner relocation, etc. Of course, these are also some of the services provided by our website, so I specially made a service column for the website, which can be seen on every page.
3. High-quality external links. High-quality external links are inseparable from four aspects: quantity, stability, relevance, and breadth.
In the early days of website external link building, I tried to increase the website's popularity on the Internet by answering questions, posting, etc., but I always felt that the results were minimal, and the pass rate of answering questions was very low, and the deletion rate of posts was also quite high. high. Building a blog group may be a good method, but I can’t stick to it for a long time. Later, I tried soft articles as external links and found that the effect was very good. After tasting the sweetness, I have persisted until now. I usually write an article for my website every other week. Sometimes I am in a good mood and write several articles a week. After writing, I post it on larger webmaster websites such as A5 or chinaz. The chance of a good article being reprinted is very high. High. A good article usually brings dozens of links to my website, so it is very efficient to make external links. The higher the weight of some reposting websites, the better it may be for the ranking of our website. The more websites that are reproduced, the higher the breadth of external links will be, which will be very beneficial for voting on website rankings. Relevance is a very noteworthy aspect. Since such soft articles are introductions to SEO experience, the relevance is often not high, which may have a certain impact on the quality of external links. Also, although the external links are extensive, the reprinted articles must be repeated. If they are repeated, the quality will definitely not be that good. I personally think these two points are the drawbacks of soft article promotion. If it is an SEO-related website, it may not be effective. It will be much better. However, the stability of my website’s external links is still very good. Although the number has slightly decreased within a certain period of time, it has generally increased significantly.
In fact, experienced webmasters all know that if a website wants to have a good ranking, it must first and foremost achieve the above three points. If you do it well, your website ranking will naturally rise steadily. If you do not do it well, your website ranking will not rise. It’s great if it goes down. In the end, I hope everyone can build their own websites.
Okay, that’s all for my experience. I hope you can give me more advice. This article is provided by Muzi Chengzhou, editor of Beijing Mitsubishi Air Conditioning Repair http://www.sanlingweixiu.net . Please indicate the source for reprinting. Thank you for your cooperation!
Thanks to Muzi Chengzhou for his contribution