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Now Baidu's rules have changed a lot compared to previous years. Five years ago, if you just set up a website, Baidu would give you a good inclusion and ranking. However, times have changed and such opportunities are no longer possible. appeared. With the advancement and update of Baidu's technology, the search engine will only improve based on the quality of the website. This will also slowly reduce the number of spam sites and give those webmasters who are truly dedicated to their websites a fair chance to compete. However, there are still many problems in actual operation. Now I will talk about my personal experience and opinions on how to build a new website as a personal webmaster.
1. Before establishing a new website, it is recommended that the creator determine the theme, style, and overall content structure of the website in advance. Do not wait for the website to be built and then change it again and again. This is a taboo for SEO. I once had a website that had a pretty good overall ranking on Baidu. Because I impulsively changed the TITLE on the homepage, the ranking disappeared overnight. There is basically no traffic from Baidu, which is the legendary reduction of rights, so you must pay attention to this. In the design of the website, try to use DIV+CSS design and abandon the previous TABLE design plan.
2. Try not to debug programs in space. If the local conditions do not allow debugging programs and websites, you can write a robot.txt file on the Internet to prohibit search crawling. Otherwise, some more diligent spiders may have already included you before your website is completely perfected. By then, more test pages may appear, and once they are perfected, you may add these test pages. If deleted, all that will be left for search will be some 404 error messages, which is also unfriendly. After the website content is basically complete, modify the robot.txt file to allow spiders to crawl it. I won’t go into how to write the robot.txt file here. There are many tutorials online.
3. After completing the above two steps, try to fill in each column of the website with some content. Don’t let the spiders come and have nothing to eat. At this time, whether the spiders come or not, you must improve the content. Try to make the content as good as possible. Original and semi-original articles are not original. Content copied from the Internet must be modified manually. Pseudo-original articles (that is, articles that do not read smoothly) are not recommended. Although search engines cannot yet judge pseudo-original articles, they will not be able to judge them for the time being. For users, it doesn’t read smoothly at all, and it’s completely wrong. How do you improve the user experience of your website? Only when your website is truly valuable to users can you retain them. Search will now become more and more strict about user experience.
4. If you have completed the first three steps, you can start your daily work at this time. Publish a small number of original and semi-original articles at a fixed time every day so that spiders will have content to crawl. Of course, it must be moderate. Do not add it today. One thousand articles, one will be added tomorrow, but not the day after tomorrow. At the same time, you can submit your own URL to major search engines. Baidu is currently the largest search engine in China and can be said to be the industry leader. Doing a good job in Baidu is more important than anything else. At the same time, you can write some soft articles and write some original posts on forums with high user activity, such as (A5, outdated, webmaster website, etc.) to seduce spiders to crawl.
5. Regarding the increase of external links, if your website content is relatively substantial and the overall user experience is very good, you may consider submitting it to the DMOZ category directory. When submitting, please note that you should choose a similar directory. , there must be administrators under the corresponding directory. Of course, the more administrators, the better. There is also the latest update date at the bottom of the category. The more recent the latest update date, the better. As long as your website is good, it can generally be included.
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