Taizhou Aisiyou (SEO) has recently received several SEO website optimization orders for corporate websites. I believe many SEOERs should know what a corporate website is, so I won’t go into details here. Today Taizhou Aisiyou (SEO) mainly wants to share with you how to do SEO for corporate websites.
We need to understand that the primary purpose of corporate website SEO is to allow search engines to bring customers to the company. There is also a very meaningful purpose, which is to establish the company's leading image online by ranking the company's product category name first.
Let’s start by introducing our valuable experience in doing corporate website SEO:
Point one. Positioning of corporate website:
Positioning is not an SEO technical issue, but it is the most important factor affecting the ranking of corporate websites. A corporate website that successfully establishes its positioning will become the first choice website for customers in a certain field. If it is liked by users, it is more likely to be ranked first by search engines. Positioning simply means being different, rather than following the trend or doing better than competitors. The purpose of positioning is to help enterprises stand in the minds of customers and establish differentiated competitive advantages.
Point two. Determine the keywords for the enterprise website:
A. In terms of target keywords, corporate websites generally focus on a specific product category, so you can directly choose the product category name as the target keyword. That is, if you are engaged in production and sales, choose whatever you want as your main keyword. , such as hand-painted shoes, canvas shoes, etc.
In addition to the category name, the homepage of the enterprise website determines several related keywords based on the business form, such as hand-painted shoe wholesale, canvas shoe agency, etc. But the key keyword should be the category name, because according to the search habits of enterprise users, they will usually search for the category name first. If no suitable results are found, they will search for related words.
B. In terms of long-tail keywords, most of the current corporate websites generally only focus on the optimization of 1-3 main keywords. However, if the site content can be expanded with the company's products and business as the center, the system will do a good job. Long-tail keyword optimization will definitely bring more customers to the company. The key point of choosing long-tail keywords is that they must be related to the company's products and business, be biased and cold, and have as many as possible.
Point three. Enterprise website SEO technical operations: (this is very important)
A. Do a good job in SEO details, including: robots.txt, Google analysis, Google administrator tools, 404 pages, staticization, preferred domain, URL standardization, tree-like website logical structure, adding ALT tags to key images, etc.
B. Write the title tag. For the title tag of the enterprise website, it is best to integrate the advantages of the enterprise and be concise and to the point. For example, "Applications of Kepu machine tools and ball grinders", which not only includes the main keywords and related business terms, but also gives the reasons why users visit your website.
C. In terms of website content, general enterprise websites don’t have much content, but why can’t we enrich the content to develop more long-tail keywords. The entire website organizes content around the target keywords (i.e., the company's product categories), which can be detailed product introductions, original articles by the company founder, company activity updates, market information, etc. Each piece of content should be as long-tailed as possible. Keywords.
D. Prepare internal anchor text and add external links to some related sites. Taizhou Website Optimization believes that it is best to establish an independent blog of the founder of the company to publish the company's entrepreneurial experience, industry insights, etc., which not only increases customer trust, but also uses the blog to add external anchor text to the corporate website.
As long as you do the above three points, your corporate website optimization will be very good. Of course, there must be a certain degree of execution.
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