There are actually many methods of online promotion. You can often see articles such as "99 Methods of Website Promotion" in webmaster forums. It takes a long time to go through these methods, let alone practice them. But every time Individual resources and connections vary, so just find a method that suits you. Because Muzi has always been afraid of trouble, opening too many website windows makes his Internet speed extremely slow, so the SEO promotion method he chose may not have any effect in the early stage, but after the ranking is achieved, the traffic will increase. Of course, Muzi also often studies the blogs of many online promotion experts to learn some promotion methods and puts them into practice. Today I will share with you a few methods that I have used and have been effective.
A QQ group promotion
I remember that when I was not a QQ member at first, I was promoting and optimizing a local talent website. So after I used my company’s QQ account to become a member, I immediately established two groups. At that time, the website was doing keyword rankings, so in the early stage The leaders had to see the effect, so they started frantically looking for friends to join the group, and posted some information through other QQ groups and local forums, Baidu Tieba, Baidu Zhizhi, etc. In the end, it took a week to two weeks to establish three groups, all of which were staffed by non-professionals. It is very saturated, but the website traffic has already achieved significant results. The earliest 100 or 200 IPs, after establishing the group, the traffic is basically more than 500. QQ group is actually the most effective method of network promotion, but you must find the right group of people. To potential customers of your website, otherwise spamming will only make others disgusted. In particular, local websites can use this method to more effectively build a group of loyal website users. Of course, the premise is that your website is really useful, which is what webmasters often call user experience. Muzi believes that no matter what kind of promotion method is the most effective The difficulty is not not to avoid users, but how to retain users. Therefore, the user experience of the website must be a must. Otherwise, if they come and go again, this traffic will be garbage and useless. I remember that I was in the group at that time and brought it to the company. We have several loyal customers.
2. Blog promotion
It is generally believed that when you start a blog, it is more convenient to create backlinks when you have grown up. You can post whatever you want, and since the big blog hosting providers are powerful, the blog naturally has a high weight in search engines, but here we mainly talk about how to use it. For blog promotion, blogs generally record stories that happen at any time. At that time, Muzi used popular events + blogging, which brought 4K IP traffic that he had never expected. We only need to pay attention to some popular events, and we must be forward-looking and anticipatory. This event will definitely become popular. Publish an original or pseudo-original article in advance on a high-weight blog such as Baidu Space or Sina NetEase. The title must be unique and cannot be separated from the words that users may search for. The time can be several weeks or even several days in advance. Months to publish, Muzi was using the Lantern Festival Party to make a big fuss. When the Lantern Festival Party was past 8 o'clock that day, the number of people online in 15 minutes was 499, which caused the website to open very slowly at that time. These are some of Muzi's ideas. You can follow your own Think about the website that needs to be promoted and your potential users. I believe that as long as you work hard, you will definitely gain something!
Three seo optimization
Muzi entered SEO out of curiosity when he first tried it, but found that the power of SEO is so magical. From selecting keywords to internal optimization to building backlinks, and finally waiting for the ranking to rise, this process is really an enjoyable process. The earliest Muzi website did not even write keywords and descriptions, but it even ranked. In the end, it will definitely be It’s all gone, so I won’t describe it in detail here. You can refer to Muzi’s other SEO articles or go to the exchange forum to read more articles in the SEO section, and you will slowly learn it. Here are just some steps:
1. Select keywords for the website: It is not easy in the early stage. You can choose 1-3. As for how to choose keywords, you can refer to Baidu search volume, Baidu Index, and Google Webmaster Tools.
2 Set the title: Select the keywords and set the title, keywords, and description for the website. Now the keywords are not important to Baidu and can be ignored.
3. Build backlinks: Set a certain amount of time every day to build backlinks through forums, blogs, friendly links, website directory submissions, etc.
4. Internal optimization: The URL standards of your own homepage and list page content pages are fixed. Update original articles for the website every day and point to the homepage and each page of the website, truly forming a spider web, making spiders prefer to crawl, and increasing the weight of the website. and ranking.
5. Waiting for a good harvest: Finally, daily website maintenance, external link maintenance, advertising layout, etc. are waiting for users.
No matter which of the above three methods you are willing to try, the prerequisite must be to practice your "internal skills" well so that every user who comes is willing to retain them will be successful. Muzi is still studying how to reduce churn every day, so that The better the user experience. Only in this way can we truly reflect the effect and purpose of online promotion. We are not doing it for IP, but for the sake of users. Muzi believes that it is very convenient to build a website and there are many open source programs;
"Online promotion is not easy, it is even more difficult to retain users after successful promotion, and it is even more difficult to make users become regular customers of your website."
Therefore, online promotion is still the simplest in comparison. As long as you promote with "heart", you will naturally get loyal and stable users.
Original address: Muzi’s SEO blog http://www.30153.cn/post/31/ Please indicate when reprinting!
Thank you Muzi for your contribution