Hello everyone, let me introduce myself first. I am the website manager of Longquan. Brother Chuan has been engaged in the computer industry for nearly ten years. I have some opinions on website operation. Okay, without further ado, let me talk about myself. Let me share with you some ideas on operating local portal websites:
1. The priority of publicity and promotion
As we all know, there are two types of website promotion, one is online promotion and the other is offline promotion. Personally, I feel that if your website is not a local website but an online website, it is recommended to mainly use online promotion and offline promotion. Promotion is basically meaningless, but if it is a local portal like what we are talking about today, it is recommended that you focus on offline promotion and online promotion as a supplement. I know many local portal webmasters who are always paying attention to it all day long. The search volume of search engines is always concerned with rankings and inclusions, and optimization is done day and night. Local websites are indeed ignored because they are mainly offline, so we should go out and use various offline promotion methods. There are many ways to promote offline (such as traditional business cards and flyers, as well as cooperation with local businesses and mutually beneficial advertising exchanges, so as to increase the visibility and branding of the website)
So to sum up, I feel that before the website is officially promoted offline, it can be vigorously promoted online. It is enough to add the main keywords of the website. However, once the website is officially launched and promoted, it will be offline. Mainly, use online and supplementary methods to promote and publicize. Don’t stay in front of the computer all day long and pay attention to those numbers.
2. Key promotion objects in the initial stage of the local life portal website
During my exchanges with some webmasters, I learned that some webmasters began to attract merchants to the website mall channel before the website was popular (their view was to enrich merchants first, focus on merchants first, and then focus on merchants first). Businesses to drive netizens), I personally disagree,,, I feel that the initial thinking is as follows:
First of all, before promotion, in order to enrich the content (the information content can be reprinted from similar websites on the Internet, or collected by oneself on the street (it is recommended to combine self-collection and reprinting)), you must insist on it every day. When the website has a certain After the amount of information, we will promote it, and because it is mainly netizens, netizens can really find the information they need after coming to the website. As for the mall channel, I suggest that it not be the focus of the initial development, and focus on people’s lives. High-profile aspects such as life information, second-hand information, dating and marriage, job recruitment, housing transactions, forums, these are the ones that can stick to users the most and allow them to come back often. When the website becomes popular, netizens Everyone knows that when they send various messages every day, they can put this aside for a while and concentrate on visiting some merchants, focusing on channels such as group buying and shopping malls (after all, we have to make money through these channels) and Your website has become very popular, but now you feel discouraged when you talk to merchants, haha!!
Remember, don’t try to fool merchants. Merchants are not stupid. Even if you succeed in fooling them for a while, it will only be short-term. As website operators, we must have long-term considerations and achieve three profits: "Merchant achieves transaction volume or profit through the website." "Improved brand awareness", "Netizens find the information they need through Internet knowledge", "The website increases its awareness and makes money". Only by achieving such effects can the website be invincible. .
Thank you. The above is my opinion. Go to support Longquan.com at home http://www.lq028.com