Many SEO friends choose pseudo-originals when updating website content, but there are not many true originals. The main reason is that first of all, original articles take a lot of time, and secondly, original articles are not that easy. Many friends may not be able to create a high-quality article after racking their brains. Pseudo-original creation is easy and fast. So for search engines, what impact do pseudo-originality and originality have on website rankings?
1. Search engines like original articles
A truly original article is unique and contains the author's unique style, which is difficult to be imitated by others. The ultimate goal of search engines is to display and provide valuable content to users. If high-quality content is abandoned, search engines will also be eliminated by users. Therefore, search engines are very fond of original articles. Search engines will give higher weight to websites with purely original articles, and the possibility of being demoted is also lower. We often see many friends who build websites complain that the website’s main keyword ranking and long-tail keyword ranking often disappear and are very unstable. In fact, these friends only need to ask themselves, is their content original? A purely fake and original website faces many risks.
2. Proportion of original content of a website
Generally speaking, the larger the proportion of original articles, the better. Shenzhen SEO believes that it accounts for at least 60%. Other content can be original, or it can be extremely elegant with some plagiarism. In fact, analyze really excellent sites, such as Chinaz, SEOwhy, etc. We will find that original content accounts for a very large proportion, so the ranking and weight of their websites are very stable.
3. Whether original articles help rankings
Usually the key points we pay attention to when pseudo-original include: modifying the title, replacing paragraphs, making the beginning and end original, etc. As Baidu continues to adjust, simple pseudo-original content is far from meeting the needs of search engines. After many friends have done this for a long time, the keyword ranking of the website has never been able to enter the homepage. It may have been on the second or third page and has never been able to break through. At this time, we can start from two aspects, one is external links. For many friends, the construction of external links is similar. The other is content, high-quality content. As long as we can keep creating original content and write at least one article every day, our website's ranking will go up all the way. At the same time, this process can exercise our writing skills. In fact, we will find that as long as we write slowly, the quality of the article will continue to improve.
From ZAC’s daily posts, we will know that high-quality originality plays an extremely important role in the ranking of the website. Therefore, as webmasters, if we want to build a high-quality website, we must insist on originality. SEO is persistence! Shenzhen website optimization will continue to persist.
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Thank you Liu Wei for your contribution