To become an SEO master, you need to learn to analyze your competitors. Yes, analyze your main competitors. Search for your core keywords in Baidu and GOOGLE to see what competitors there are, and then analyze them one by one (generally analyze the top 5 or so) That’s it), then make a summary, and then compare it with your own website to see what shortcomings exist and learn from others’ strengths! The following are some points that Henan SEO believes are more important.
1. Analyze the title, description, and core keywords of your competitor’s website, and analyze how they arrange the keywords, as well as the URL, homepage size (1kb=1024 bytes), snapshots on major search engines, etc.
2. Analyze the keyword layout of the website, analyze the keywords and keyword layout of the competitor website, the ALT attribute of the image, whether the Title and Meta contain keywords, which keywords are included, and whether there appears in the H1 tag or H2 tag. For keywords, check whether the navigation column and the copyright at the bottom of the website contain keywords, whether there are keywords arranged in the article, how the keywords are arranged, whether the distribution is reasonable, and then compare it with your own website.
3. Check whether the website is static, then open the website, see whether it is a static page and URL, and then check the domain name history of the website.
4. Check the internal links of the website to see if the internal links of the website are well done. Check whether there are anchor links in the article, whether there are related articles behind the article, and whether there are cross-links to the previous page, next page, etc.
5. Check the number of included websites. This is also a trick often used by Henan SEO. Use site: domain name on Baidu and Google respectively. Of course, you can also use tools to check. There are many such tools on the Internet.
6. Friendly links: Check the friendly links on the website. How many are there and what is their quality? If there are none, analyze why?
7. Check the backlinks of the website. Henan SEO recommends going to Yahoo to check. The results checked by Yahoo are more objective. Check the format: link:domain name. Just change it to your domain name and see how many external links there are. Where do they come from? Are the quality of the external links high? Are they coming from websites with high weight and PR, or are they mostly coming from forum messages or blog messages?
8. Does the website have a site map and 404 page? How are they written?
9. Record the above data in a way that suits you, observe and analyze it every day, and pay close attention to changes in rankings and data.
If you have better suggestions or ideas, please contact me. My blog address: http://www.0373seo.com/