The question I would answer today is: “Is it worth building links to deep pages of your site?”
The whole issue can be summed up in one sentence: One is worth building deep connections with the pages on your site. Let’s explore why?
Think of your site as a large dam and the multiple tributaries that feed the water into it. External links represent the tributary of all links pointing to your homepage, whether from internal or external links. The home page represents the dam. This is the largest and most popular place to link to your site and therefore usually has the most weight from search engines. To understand this analogy better, let's say that when a dam releases some water, every month some of the water filters out to the surrounding country, eventually making it back up (internal link to the dam itself). This is a big circle. This is the hierarchy of pages that are distributed on your site. There are many links to your homepage. The link will eventually find its way to some internal pages on your site, but probably won't follow all the pages on your site unless you're only a few pages away from the page.
So, why is there value in building links to your internal pages (part of the system of tributaries that refer to the dam) if the homepage (the dam) will always be your site's biggest source of traffic and links? Because there are larger confluences of multiple tributaries, the homepage (dam) will grow faster, which will bring more water (pagelevel/organic ranking) to the surrounding countries on a faster schedule, which in turn will in turn make it more The water becomes a tributary for all tributaries of the dam, not just the one that was built.
If all of this is too confusing, here's a real-life example:
I have 10 deep pages on my website each targeting a specific keyword. I build 10 links to each page. Since these pages were created out of my website template, they all include links to the home page of my website. So I prepared 10 links to my homepage, from the inside pages to the about my website links, each one for themselves. So the inner pages benefit from the external links I'm building, and if I link them from the page, they get the added benefit of having the power of my home page. This creates a large circle of links to deep pages, which link to the home page, which in turn, links to these deep pages.
One thing worth noting is that most of the time, you don't have the option of getting a deep web link, most sites will just link to your home page instead. So if you have to choose to have a link to your home page, or your deep page within, link to your deep page.
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Thanks to weilove6 for your contribution