Every time after the topic of Weibo marketing is over, I feel that I still have more to say. Time flies too fast. There are many things about Weibo that need to be communicated, so I established a Weibo Salon QQ group, where some Weibo people gathered. Friends who have been to the three sessions of the salon, friends who have been to the Weibo salon and friends who are interested in Weibo marketing.
Zhou Pin, CEO of Quwan.com
Friends who want to know what was said in the first two issues of Weibo Salon can visit the articles I wrote on my blog:
The speaker was Zhou Pin, CEO of Quwan.com and the former head of Baidu Alliance.
Interpret what Weibo should do. Quwan.com ( www.quwan.com ) is a B2C e-commerce website that specializes in selling creative products. I came here for it. Indeed, I gained a lot of useful information.
What Zhou Pin said can be simply summarized into the following points:
Grassroots platforms are platforms for creating new media. The number of fans is not important. The most important thing is the number of active users, which means the quality of the listeners.
The Weibo account of Quwan.com is specially assigned to be responsible for one person. One method summarized here is: good rules will lead to sustainable development; the number of fans must be developed in the early stage; official Weibo positioning: the positioning of the enterprise must be accurate; the content must be unique;
Three points to note: Don’t be eager for quick success; don’t be arrogant; don’t follow what others say, but be creative; adjust the number of corporate Weibo releases based on the actual overall Weibo data;
Sina Weibo: Operated as a media. Weibo era: forming a Weibo connection, now the hard network is weak; Weibo is a third-generation alliance, a website dedicated to content-oriented; mobilizing the personal alliance of webmasters:
Tencent Weibo: Posts related to webmasters are highly active, and it is recommended to promote them in Internet cafes. Many people ignore the Internet cafe group, which is the real gathering place for the grassroots of the Internet.
On Sina Weibo, you need to contact celebrities, and celebrities open more accounts. Weibo has a reasonable foundation and inevitable development value, and focuses on the influence it brings to people; when using Weibo, we must pay attention to the combination of tags: personal attributes; the role of the list: encourage more active people to network and listen;
Analysis of successful registration of e-commerce websites, activities: number of forwards and comments, activity has room for development;
I finally raised a question: Which aspect of e-commerce is the most important? He said that this question can be answered in one word: goods - that is, what we sell. This is indeed the key. How can we make money if we don't have anything?
Zhou Pin understands Weibo as the third generation of the alliance. The first generation is purely natural and handmade, purely for exchanging links between webmasters. Soon the site exploded, and manual work could not satisfy it, so it entered the second generation, and a specialized website alliance operation was born. Everyone only needs to add the alliance code, and Baidu and Google are the representatives. Now it is about networking and communication between people, and the alliance has reached the bottom.
The next speaker is the chief consultant of Foster & Sullivan (Beijing) Consulting Co., Ltd.: Wang Yuquan
This person is witty and humorous, and can use very funny examples to illustrate a problem. He is impressive, easy to understand, and worthy of our deep thought. What he mainly talks about is what not to do on Weibo
From one's own point of view, there must be highlights and valuable information; and as mentioned, it cannot be on Weibo, and Zhou Pin suggested that people who use Weibo should not be too anxious to promote products and Weibo through Weibo. For marketing, we must make good use of the powerful combination of SNS and Weibo;
Weibo addiction: psychological and emotional attraction - amplifying the intensity of benefits that users can get, inadvertently and irregularly; expecting attention.
Achieve media aggregation: strong links to determine other people’s preferences, weak links: improve the sensitivity of information;
Zhou Pin understands Weibo as the third generation of the alliance. The first generation is purely natural and handmade, purely for exchanging links between webmasters. Soon the site exploded, and manual work could not satisfy it, so it entered the second generation, and a specialized website alliance operation was born. Everyone only needs to add the alliance code, and Baidu and Google are the representatives. Now it is about networking and communication between people, and the alliance has reached the bottom.
The third person is Li Jiefeng, senior product manager of Tencent, online name: kaka
He is the main person in charge of product development and user experience of Tencent Weibo. The most critical point he said is that Tencent Weibo will be fully open in the future, and the number of open accounts of Tencent Weibo is now more than 50 million. There is also one thing I I learned why Tencent Weibo, Sina Weibo, Sohu Weibo, and Baidu Weibo all have a test version or beta mark on their logos. In fact, everyone is testing the country's reaction to Weibo. After all, the beta version is not official. Edition, even if it is strictly prohibited by the state, it can be removed immediately, so that’s it.
Selected posts from the third issue of Weibo Salon:
@zhibin (Xu Zhibin) Zhou Pin understands Weibo as the third generation of the alliance. The first generation is purely natural and handmade, purely for exchanging links between webmasters. Soon the site exploded, and manual work could not satisfy it, so it entered the second generation, and a specialized website alliance operation was born. Everyone only needs to add the alliance code, and Baidu and Google are the representatives. Now it is about networking and communication between people, and the alliance has reached the bottom. #微博 salon#
@zhibin (Xu Zhibin) Wang Yuquan proposed things that should not be done on Weibo: 1. Weibo public relations, 2. forced marketing. What can be done? 1. Refining and organizing exciting content, such as Weibo newspaper, 2. Making good use of relationship chains for new media development, 3. Business SNS services grafted on Weibo #微博 salon#
@CashNie(nie Zhenpeng) #微博 salon# achieves the aggregation of media: strong links to judge other people’s preferences, weak links: to improve the sensitivity of information;
@newxccg(王瀆) Today is the third issue of #微博 salon# organized by classmate Xu Zhibin (@zhibin). I invited the former Baidu student #zhoupin# to talk about how to use small things to win big things in Internet marketing. At Comrade Zhibin’s call, I posted on Weibo to join in the fun. Classmate Zhou believes that Weibo is the third form of “alliance”. Weibo allows everyone to become a webmaster without having to own a server or system. It can promote the civilianization and decentralization of the Internet. Very much so.
@Wolter (Zhu Jing) Wang Yuquan reminded: Weibo is not social media. Only editors can produce content aggregation, but Weibo cannot do this. But we still need aggregated media content. New media will definitely be generated based on Weibo, but the traditional editorial meaning is still essential. #微博 salon#
@Wolter (Zhu Jing) A friend at the scene asked Kaka to disclose the number of Tencent Weibo. Kaka said calmly, it is more than 50 million! This friend is very interesting. He concluded that Zhou Hongyi’s Weibo posts on Tencent are relatively high-spirited, and her hooligan nature is revealed on other Weibo portals. This reminds me of a word: sweet words and swords. Could it be that Hongyi has a plan for Penguin? In addition, Kaka clarified that the country has no restrictions on websites opening Weibo. It is not only allowed for the four major portals #微博 salon#
@zhibin (Xu Zhibin) Quwan.com CEO Zhou Pin suggested e-commerce: Why not move all its users to Weibo? 1. To save costs, Tencent actually does everything like servers. 2. If you search your own brand frequently, you will see a lot of useful suggestions or feedback. 3Tencent is still a large ecosystem, and QQ is the best communication tool, which is convenient and simple. Point 4 is what I added: repeated sales promotion and the best user management.
Original address: http://www.bankui.net/post/59.html
Thank you Ban Kui for your contribution