The first step in Weibo marketing: Playing side cards is better than being official.
I am not from Hainan, but I have been deeply attracted by this land since I came to Hainan. Until the end of 2009, when Hainan International Tourism Island was about to be approved, I registered Sina Weibo, which was later named Hainan Tourism Island Weibo. When I had nothing to do, I casually posted about the latest policies and news about Hainan International Tourism Island. Unexpectedly, Hainan International Tourism Island would soon become one of the hottest words. It was so fast that people didn’t expect it.
Many people mistakenly think it is the official Weibo. I will clearly tell them that it is not the official Weibo. But even if it is not, it is still sought after by fans. Typical representatives include @ TripAdvisor @ Mission Hills Golf @ Weibo Event Expert @ Micro Public Welfare @ Haima Auto @ Mango Net @ Xinhua News Agency China Net Affairs @ Central Financial Channel Opponent @ Life Morning News@Taoyuan Government Website@Harbin Tourism Bureau@Sichuan Provincial Tourism Bureau@China Business News@Shuangshixingtianxia@China Youth Travel Service@Sina City Channel@Global Traveler@12580 Official Website@Travel TV Please follow me and wait for a large number of government, Travel agency level company managers, thank you for your attention.
I will regularly clean up those that have been unfollowed or not updated for a long time. If the other party unfollows you (no matter who it is), they will never follow you. This involves an issue of integrity.
Currently, Baidu’s “Hainan Tourism Island” ranks fourth, and “Hainan Tourism Island Weibo” and “Hainan Tourism Island Blog” rank first.
The second step of Weibo marketing: play the alliance card, follow Weibo without asking for help, active attention and passive attention
I never ask for people’s attention, I carry the belief that my Weibo is awesome! There are many tools for adding followers and exchanging followers on the Internet, but adding followers is a passive follower and cannot be considered an effective follower. How can I increase the number of reposts and expand my influence? ?After careful consideration, the second card was played: Weibo Alliance.
Not all Weibo are so lucky to join the alliance and must undergo strict screening. First of all, the marketing is good. Secondly, the content posted on Weibo must be related to Hainan. Thirdly, it should focus on its own content, but it must often mention me. This solves the problem of fans taking the initiative to pay attention. When other Weibo members see the promotion of this link, one of the 10 fans will definitely join the Hainan Tourism Weibo or rebroadcast its content. The current members of the alliance include @海南微博@中国海南@海南food and the newly joined new member @万春会
The third step of Weibo marketing: the third card, deep marketing, opens various marketing channels
More than 5,000 followers on Weibo is not a lot, but quantity and quality, I pay more attention to the latter. I am not the most successful, but I am the hardest working person. I firmly believe this! I am learning Weibo marketing and various marketing methods. There are many marketing methods. I have used topic marketing and celebrity marketing. I am currently considering looking for a collaborator, who will provide prizes, and I will provide Q&A and help promote the project.
Weibo marketing is not something that happens in a day or two. It takes a long time and a deeper marketing model is still waiting for you to discover.
Author Kadin’s personal space