After reading my previous article "Skillful Use of News Sources to Establish Website Authority Barriers", many friends left messages on my website saying that my content did not mention how to produce this news content. I am very happy that some friends pay attention to my content. So I decided to write another article about the content. The writing style is not good, so I can only bite the bullet and write it. Here we take the IT industry as an example to sort out the materials and content sources of search engine news source content.
1. Characters. The essence of search engine news sources is the same as traditional media, chasing focus and topics. Popular figures are always the focus of media attention. Therefore, by focusing on popular figures, some news materials can be thought about. But who to write and how to write? This choice is very important. Taking the webmaster industry as an example, you cannot write about Andy Lau because the industry does not match. You are also unlikely to write about Kai-Fu Lee, because your views may not reach that level and the editor will not give it to you. What if you wrote dedecms of Plato? suitable. If you don’t believe it, you can search it. Many webmasters’ articles about Plato have been included as news sources. As for what content to write, it depends on your own perspective of observation. The author is just trying to inspire others.
2. Event. Of course, the events must be popular ones, and the media will not do them if they are not popular. The content is nothing more than an exposition of opinions. Support, opposition, response, confusion, confusion? No matter what the angle or point of view is, just stand firm and speak out. For example, during the 3Q website, many bloggers’ supporting opinions were widely quoted and reprinted by media supported by QQ and 360. They thought that you helped them express their position silently, and they needed you. Regardless of whether they are taking advantage of each other, at least they get what they want and you get what you want. As for the standards and bottom lines for their quoted opinions, you can observe them yourself.
3. New products. In fact, the content of new products is easier for news sources to include. Let’s take the webmaster industry as an example. When dedecms releases 5.6, you write a trial experience article. Such an article will be easily reviewed and approved by Tianji and IT World. Such technology media are happy to reprint new product experience articles. And these technology media websites are frequent news sources. So it’s better to implement. How to write product experience articles? Observe more and see what others write. Post more pictures and screenshots, compare with previous versions, and write down your feelings.
4. New technology. There are not many news sources about new technologies, and webmasters may not pay much attention to them. Since there is a certain threshold for operating new technologies, webmasters with a technical background can use their own advantages to operate. For example, if you publish original culture with high technical level in some professional technical forums and get top recommendations, it will be easily reprinted by some professional industry websites and log into the news source.
5. Break the news. The explosive news mentioned here is actually hype. It may be mainly targeted at companies, individuals and other media focus objects. Get media attention with something flamboyant to drive home your point of view. Of course, such an operation carries certain risks, and the bottom line of speculation must be considered when operating. It's important to grasp the point. If it's serious, people will make trouble for you. If it's too light, no one will pay attention. At the same time, the platform you choose is important. It's very strange that you want people in the IT industry to go to the ends of the earth, and it rarely resonates with readers or the media. The IT industry is relatively prone to breaking news. For example, the techweb forum often breaks news because techweb itself is considered a media, and the content in its forum can easily be included in news sources.
6. Refute opinions. This is easy to understand, and it can easily produce effects on people and things. However, the author does not recommend that everyone adopt it. After all, in this society, it’s not good to offend anyone. But maybe the person being refuted likes it very much, and the two are at odds with each other. Isn’t that the case now?
Of course, the above are just some of the author's summary, and their operation difficulty coefficients vary, which is too troublesome for webmasters with resources and literary talent. It may be too complicated for new webmasters, but it is still feasible. Finally, I would like to elaborate on my long-standing point of view: strengthening the construction of the site itself, starting from scratch, and serving users well is more important than anything else.
The copyright of this article belongs to the webmaster of Greenhe Technology. Reprinting is welcome. Please indicate the source for reprinting.
Thanks to Greenhe Technology for your contribution