Soft article marketing is very important now. Many people are even willing to spend thousands of dollars to find someone to write a soft article. This shows how powerful the marketing effect of soft articles is. A good soft article can give your website a good reputation. In order to achieve viral marketing effect, since the effect of soft articles is so good, writing a good soft article is not easy. It requires good planning and a lot of methods and techniques. Let the author give you This summary summarizes three aspects that need to be paid attention to when writing good soft articles. I hope it can be helpful to everyone!
1: Pay attention to the sharing function of soft articles
Today's era is an era of knowledge and information sharing, and the emergence of search engines has made the sharing of knowledge and information faster. If you want to know something or information, you can search it immediately through a search engine. Find the content you want, so the soft articles you write need this sharing function. Maybe you can see a lot of advertising posts on the Internet, and some people regard these promotional posts as soft articles. This is actually very Wrong idea. In fact, this kind of promotion method of posting random posts has greatly polluted the entire Internet, and instead affected the sharing efficiency of the Internet!
It can be seen that a good soft article needs to be highly shareable, and these shares can resonate with readers and form ideological interactions. Instead of just letting the author implant his advertisements into the readers' minds, the readers need to take the initiative. Carry out implantation and actively promote it to you, so as to achieve the effect of sharing soft articles!
2: Soft text is highly readable
The melatonin soft article marketing allowed Shi Yuzhu to make a turnaround and come out from the shadow of the giant's failure. In fact, from today's perspective, the original melatonin soft article seems very naive, but at that time, people still didn't care about health care products. Staying at the level of the Chinese Turtle Essence, so through the change of information, people suddenly noticed the melatonin promotional soft article, thus making a huge contribution to the sales of melatonin!
In today's Internet age, especially when promoting websites, it has become unfeasible to imitate the soft articles of the Melatonin era, because the effect is extremely poor, and others will not pay attention to you! And readability Articles are the direction for the development of soft articles in the future. A readable soft article can help you achieve better marketing results, and others will also enjoy reading it!
Three: Is there a strong commercial purpose?
Don’t treat soft articles as a literary work, but with a strong commercial purpose. Just like the current TV series "Golden Wedding", there are a lot of product placements in it. This TV series is obviously for advertising. It is shot for business, so it has a strong purpose, so the writing of the soft article should also have a strong commercial purpose, to create a romantic "Golden Wedding Romance" style soft article!
In the future, the marketing method of soft articles will become more and more important. If you want to use some QQ group promotion and forum promotion now, it will be difficult to open your own marketing situation. Therefore, if you want to become a qualified webmaster, you must at least know how to write soft articles. If you don’t know how to write, at least you can hire a suitable person to write it, so that you can really do a good job in online marketing! Source of this article: http://www.10cw.com/Original version of cerebral palsy in children, first published in A5, reprinted Please indicate, thank you!
The author Meng Guang’s personal space