In the first section of SEO Talk, major business owners are given how to find suitable SEO operation partners so that the keyword rankings of the company's industry can steadily increase. This section discusses one of the investigated strategies: external links, so that business owners do not have to look for consultants or participate in off-site training to practice it.
The world will be divided if it is united for a long time, and it will unite if it is divided for a long time. The same is true for Internet platforms. From comprehensive platforms to platforms that are segmented into each industry, such as JD.com’s mall and Vancl Eslite’s shirt mall, they all have very amazing sales. The former is a comprehensive platform, while the latter It is a segmented industry platform.
Some of the products or services operated by business owners are sold nationwide, while others are only sold locally. For example, some locksmiths, movers, and wedding dress sellers, most of them provide local services, while some wholesale and trade services tend to be nationwide or worldwide.
Take "Guangzhou Moving" as an example. If you want to achieve good results in search engines, how should you use legal external links purely from the perspective of external links?
1. Make friendly links with related and same-level websites. Friendly links are legal and recommended. The other party's website has a link to your own website, and your own website has a link to the other party. When there is back and forth, it is called friendship. How do people at the same level understand it? Generally, Google’s PR value is used as a reference point. Although PR seems to be reluctant to update now, it can still be used as a reference. When a website is just starting out, it is recommended to look for peer websites with a PR of 0 or 2 to request friendly links. This has a quantitative indicator, 5 per day.
2. Link to a website with a higher PR than your own. Due to the different levels, inequality has arisen and only money transactions can be carried out. According to the market where the webmaster trades, the market price of a PR of 4 is 100 yuan. If you choose 5 trading links with a PR of 4 or above, this purchase needs to last for 3 months. After stabilization, the external link of transaction type can be removed.
3. Use target keywords for linked keywords. Whether it is a purchased link or an exchange of friendly links, the other party is required to use "Guangzhou Moving" as the link content. Directly speaking, clicking on Guangzhou Moving is linked to your website, rather than using your company name as the key to the link. word. In addition to the keywords of the link, the writing of the link must also strictly adhere to the complete URL. For example, "http://www.***.com/" is the complete URL format, even if it lacks the "/" ending.
4. Select websites with frequently updated search engines to exchange links. After all, peer websites are effective, so it is also recommended to look for websites that have been indexed by search engines and update snapshots frequently for exchange. This audit method is relatively simple. For example, enter the command "site: ***.com" in the search engine input box, and you can view the latest inclusion date of the website by the search engine. If the view is not clear, you can also borrow some webmaster tools for physical examination.
The fixed investment in the above model is a full-time link exchange staff member + the external link fee for the early transaction type. After three months, there are basically obvious effects.
The talk in this section is about improving rankings through external links. The author believes that participating in training can only improve the level of cognition of new things. When it comes to actual operations, you still cannot feel the breath of this thing unless you really Experienced.
This article is contributed by the webmaster of http://www.kingcms.com/
Thanks to Gougliang for his contribution