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Many people will say when reading this topic that interactive online marketing is not a part of online marketing, but what I want to say is that it is not just that simple. Furthermore, in some cases, interactive online marketing is even a part of online marketing. Upgraded version, because it requires you to have stronger comprehensive strength. Of course, this is my personal understanding. On top of the original advantages and characteristics of network marketing, blend it with traditional marketing to sublimate it into an interactive network. Marketing was born.
Everyone should know that in recent years, the marketing planning companies of major media have added the "Interaction" column to their websites, especially some large advertising planning companies, which have entered the online marketing channel from the previous traditional channels, and they can't wait. I want to integrate media interaction into the Internet, but cats are cats after all, and cats are cats after all. There are very few planning companies that use media interaction on the Internet in the true sense. It’s not that they can’t do it, but there are many companies. They are all optimistic about interaction but have little understanding of the Internet. Most of them put some interactive cases from the media on the Internet. Such results may be effective, but there is still a certain gap between the effects that the real Internet can achieve. In other words, as more friends who understand the Internet, online marketing, and media enter the interactive industry, there will be a reshuffle in this industry. Click here, otherwise many people will probably criticize me, but my article is probably only seen by people who understand the Internet. Those in the media probably think that their advantages in the industry can despise the Internet, so they probably won’t see it. to what I wrote. I digressed, but let’s get back to the topic.
I have been discussing with my friends before how to do interactive online marketing. Many of the major portals and various advertisements are related to interaction. For example, a certain portal and a certain brand of cars participate in car delivery, and a certain brand of drinks participates in activities. Sending gifts, free test drives of certain brands of cars, etc. These advertisements have a certain relationship with interaction, but from some relevant data I can get, the final effect of these interactions is really not very good. There are many reasons. I will only say one: Those born in the 1960s are unwilling to study those born in the 1970s because they think it is tacky. Those born in the 1970s are unwilling to study those born in the 80s because they think it is unnecessary. Those born in the 1980s are not sure about studying those born in the 90s because they think they do not understand. Companies and enterprises that have really bothered to study these have basically achieved success, but these companies are relatively large companies. It is recommended that small and medium-sized enterprises should also do these things.
Let’s talk about portal advertising. As long as many business owners have the money to invest and the ability to invest, they will definitely choose the four major portals because they are the easiest places to achieve results. Just like the media is willing to invest in CCTV and Hunan Satellite TV, I I go to the portal every day and see the advertisements on the portal. I think the advertising effect of the portal can be better. For example: on a portal site, there are 10 advertisers that place advertisements every day, and one of them is doing interactive marketing. So this one The effect is guaranteed to a certain extent, because the Internet is always a place that recognizes innovation. If the interaction done by this company is not just a copycat of media cases, then its effect will definitely be better. So, how to make good use of the Internet and the Internet Good interaction with advertising spaces is a topic that I will continue to study hard. Of course, the portal is just one of the battlefields. There are many Internet channels for interaction. What I hope is to maximize the effect of interaction. , which brings us back to the comprehensive strength mentioned at the beginning. Starting from the next article, I will officially share the entire process of interactive marketing launch that I summarized from the cases I have done, including preliminary launch investigation preparation, mid-term virus creation and adjustment , the whole process including later data analysis and timely adjustment of front, middle and rear delivery.
Copyright statement: This article was originally written by Fan Zhuo
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Thanks to Fan Zhuo for his contribution