In today's era of extremely rapid development of network construction, basic navigation websites such as Google and Baidu have successively achieved success. After that, industry navigation websites also sprung up like mushrooms after a rain.
However, at present, the audience's awareness of industry navigation websites is far lower than that of basic navigation websites. Even some industry practitioners have low awareness of navigation websites in their own industry. Webmasters of navigation websites in various industries generally only use SEO (search engine optimization) and other similar methods to promote their websites. The issues they are concerned about are often limited to: whether the website ranking has improved, how much corporate information has been collected, and what the income benefits are. A series of superficial issues, instead of focusing on whether it can better serve the enterprises on which the website depends for its survival and the audience of the website.
Due to the misunderstandings of most webmasters, the service functions of industry navigation websites have been continuously weakened, resulting in a decrease in their consumption stickiness. So "how to better promote yourself" has become a concern for many webmasters. If you blindly use the previous SEO methods to promote your website, you will definitely end up in such a "dead end": first, the website's ranking lags behind and the number of clicks is not high, causing the webmaster to focus more on website promotion; then, due to too many The focus is on website promotion, resulting in a lack of website services and a decline in service quality; finally, due to the decline in website service quality, the number of clicks is low and the website ranking drops... This forms a vicious circle.
So how can we get out of this dead end? I think the real difficulty that websites have to solve now is "how to better serve the audience of the website." Let me give you an example to analyze how we can provide good services for self-promotion:
1. Clear, concise and generous
The purpose of establishing the website is to provide visitors with more industry-related information to facilitate their search. Based on this starting point, we need to reasonably lay out website information, summarize, classify and filter website information to achieve clear levels and clear classifications.
This approach saves visitors a lot of time when searching for information. This approach is also the most accepted by most industry navigation websites. It is easier to implement and provides the highest user satisfaction. This method makes the search more targeted and is the basis for an industry navigation website.
2. Service-oriented and public-facing
Some navigation websites are biased in their navigation services due to profit-driven reasons. Of course, it is understandable to overemphasize interest exchanges. But if we want to make a good website, we must take a long-term view, especially for industry navigation websites. Only when you truly make service contributions to the industry can you be called a competent industry navigation website.
3. Pay attention to communication and timely verification
As an industry navigator, you face a large number of companies in the industry and a large number of Internet users.
For the companies you serve in the industry, we need to communicate with them regularly. For example, when you include a certain company, you can notify the other party that its corporate website has been included by letter or phone call, and inform the other party of the included location of their company. On the one hand, this can improve the visibility of the website and let people in the industry know that such a navigation website exists and is providing services to them and shortening the distance with them; on the other hand, it can also learn about the inclusion of the website through communication with them. The accuracy of the current information listing and some of their views and opinions are constantly improving their own standards.
For the majority of Internet users and friends, what we need to do is to provide accurate information. Therefore, verification of information is also very important, which is an indispensable step to improve visitor satisfaction.
Prompts in these ways have virtually enhanced the favorability and trust of visitors and enterprises towards the website, and in these repeated and consistent good service processes, unexpected effects have been produced. Compared with pure SEO, the number of visitors to the website has increased sharply, and the stickiness has become higher.
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