1. Article title
A. Use H1 for the article title
B. The title should not be too academic. The words should be easy to understand and conform to search habits. Our articles are not for medical students.
eg. The scientific name of AIDS is acquired immunodeficiency syndrome. You should not use "acquired immunodeficiency syndrome" to organize the title. I believe that most users will not understand it.
C. The number of words in the title should not be too many (if you write a 30-word title, it will look awkward). Netizens will not search for titles that are too long when searching. It should be short and eye-catching. Of course, the language organization must It depends on personal literary talent.
D. The title must contain the keywords to be used, and the keywords should be placed as early as possible in the title. It is best to fully match the keywords.
eg when making the keyword "preparation before painless abortion", it is best not to write "what preparations are needed before painless abortion". After all, no one can be sure how Baidu will segment and combine it.
E. If it is not an original article, the title must be modified and cannot deviate from the content. The title must contain keywords.
1) It is recommended that the first and last paragraphs must be revised, and you can organize one to two sentences yourself.
2) Do not automatically extract the tags of the article. Write the keywords of the current article.
PS: Try to use a search engine other than Baidu to search for articles to avoid being included if the article is not pseudo-original. You can use blog search or Daqi forum search to sometimes find many high-quality articles, and more than 30% of the found articles need to be modified.
2. Article content
A. The first paragraph of the article is a summary of the entire article. Keywords must appear here, and the keywords must appear 2-4 times. (If you use the first paragraph to summarize the article, the keywords here must also appear. will appear in the abstract of the article list), and the keywords placed in keWords must be fully reflected here. When deliberately stacking keywords, try to ensure that the sentences are smooth and readable.
B. The middle part of the article is also the part where keywords are comprehensively expanded. Keywords can be bolded, italicized, and colored appropriately in the content to highlight the importance of the keywords and help Baidu accurately segment the words.
C. The end of the article is a summary of the article. The keywords should also appear 2-3 times to form a echo between the beginning and the end.
D. The title should be consistent with the main text, and the keyword accumulation should not be too intense.
eg Don’t let this happen: the article is talking about painless abortion, but you give it a title called What to do about male infertility.
E. The keywords to be optimized on the current page naturally appear multiple times in the content, and are bolded when they appear for the first time. (This is not about adding internal links. The long tail of the current keywords or related keywords appear. Add internal links), and the anchor text of this keyword will appear on other pages.
For example, if this article is about "painless abortion", then we try to naturally put "painless abortion" at the front of the first paragraph and make it bold instead of adding an internal link to it. Of course, don't put it in If the words "painless abortion" appear in the article, bold them. It's not necessary. Then when the long-tail word "preoperative preparation for painless abortion" appears in the article, we can add an internal link to the long-tail word, pointing to the "preoperative preparation for painless abortion" The article page or column page of the keyword.
F. Articles are required to be well-structured and have clear paragraphs. Each paragraph should be added with a paragraph title. It is best to bold the paragraph title with keywords, so that the user does not feel tired when reading.
e.g.
The best time for painless abortion
The best time for painless abortion: the earlier the painless abortion, the safer and simpler it is;
Pregnancy beyond 14 weeks requires induction of labor.
Painless post-abortion conditioning
(1) You need to replenish your Qi after abortion:…
(2) You need to regulate your Qi after abortion:…
(3) It is necessary to lower the gas after abortion...
Like this article, the structure of the article seems to be very clear and organized, and the keywords are particularly prominent. Users are not tired of reading it, and the SE is also comfortable to read. They know what the focus of your article is.
G. The word count of articles should be controlled to 400-800 words. Special articles should not be less than 200 words, no matter how short they are. SE likes articles like this, and at the same time, it also avoids the page similarity of the website being too high due to too few words, as in the case. Articles with special categories will be paginated.
H. When adding articles with certain keywords, check the keyword density of the current page as much as possible, and control it at 2%-8%, or around 5%.
3. Internal links in articles
A. Select at least 2-3 (usually less than 5) keywords in the article content and add corresponding links. Use absolute paths for the anchor text hyperlinks of the article. Anchor text is generally selected as: the main keyword of the homepage, the column name of the list page as the keyword, the title of each article on the inner page as the keyword, or other long-tail words as the keyword. The anchor text of the same keywords should not point to the same link.
B. Combine the long-tail keyword record sheet to diversify the internal anchor text (it is recommended to write down the article address, title and corresponding keywords when recording, so that the article can be more targeted when adding internal links, and it is easier to find links. The goal is not to add internal links casually).
When a long-tail keyword is mentioned in the content page, search for the keyword on Baidu or Google. After checking the ranking, add a link to it. If the long-tail ranking is already high and stable, then use the long-tail keyword. Another similar long-tail keyword, and then make anchor text. This diversified development of anchor text not only makes the website look natural, but also improves the ranking of other long tails. Great for SEO natural ranking!
4. Processing of pictures in articles
A. Add alt comments and title attributes to the image. The values of the two should be different and contain 1-2 keywords. The image should not exceed 30KB.
B. Text descriptions containing relevant keywords around the picture.
C. Try not to place pictures at the beginning of the article.
5. Related content expansion
This is partly to increase PV and increase internal link structure. Taking cervical erosion as an example, at the end of this article, you can put some links to related content, such as symptoms of cervical erosion, treatment of cervical erosion, etiology and pathology of cervical erosion, etc.
This article was originally published by Luo Feng at http://www.67123456.com/ . Please indicate the source when reprinting. Thank you for your respect.
Thank you Luo Feng for your contribution