For all webmasters, how to convert PV into value is quite troublesome. I once saw a set of PV data about major portals shared by a netizen: Zhongguancun Online: 38 million; Pacific: 24.6 million; Bubble: 8.7 million; Tianji: 4 million; IT168: 4 million; Sina Technology: 9 million; Sohu IT: 3.5 million; Tencent Technology; 12 million; NetEase Technology; 3.7 million. It's every day. As long as you can get a part of the income from it every day, the turnover is quite considerable. At present, the main way of making money for portal websites is still mainly advertising. Although new marketing methods are being followed one after another, it seems that there is considerable room for expansion.
At this time, small e-commerce companies should be confused. They feel that the market seems to be very big and there is no way to come face to face with these big players. In this case, as a small e-commerce company, how should it position itself? If the market is Describe it as a big circle, divide your target market into a small circle, and strive to be the first in this small circle, so that you can expand your circle. When during the operation, we find that this small circle is still unattainable, we might as well shrink the circle a little more. Letting yourself do well in a more segmented market and clearly positioning your market position is the first goal of doing a good job. Sometimes, focusing on a small thing can make things better. For example, Fanke, from the very beginning, has taken a focused route, only making shirts. As the circle continues to expand, it is not too late to cast a wider net.
As for the management of business operations, it is a profound knowledge. How to motivate employees at different stages and how to unleash their initiative has also become a key issue.
I read a report about a Japanese human resources group. Its characteristic is to encourage employees to start their own businesses, and its eyeco company was born from the entrepreneurship of internal employees. After this form of expansion, the group now has more than 5,000 people, an annual revenue of 60 billion yuan, and a profit of about 5 billion yuan. For many start-ups, there is always the problem of how to motivate the team to work together. This requires leaders to firstly take the lead, and secondly, to draw a blueprint to motivate employees in difficult times; when the company develops steadily and the employees' abilities are recognized by the outside world, how to keep the team cohesive is very critical; when the company is on the right track, When you have a certain position in the market, how to prevent being poached by competitors also tests the leadership's talent management capabilities.
The rise of an e-commerce company is by no means easy. The hardships and confusion involved may only be understood by those who are also comrades-in-arms. Although, from the outside world, today’s e-commerce companies are so prosperous that the effort behind them is far greater than imagined. of. Of course, we also need to believe that hard work will always be rewarded. Even if we don’t succeed, we will still gain something.
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