The so-called "Long Tail Effect" refers to the effect caused by the "Long Tail Theory", and the "Long Tail Theory" is a new theory emerging in the Internet era. It was invented by Americans. Reese Anderson proposed that its main meaning is simply that in the modern market, due to the reduction of costs, when various commodities with high demand and commodities with low demand jointly occupy the market share, the original demand is small. Because there are still people who need to buy these products, the market occupied by this product is actually not much compared to the products with large sales volume, and the benefits it brings are also quite generous. This theory allows people who were originally crazy to follow the trend to discover another huge business opportunity that they had not noticed before. That is not only a large number of products that seem to have small sales but have a fixed market. Managing this part of the market can bring The benefits are no less than following the trend and engaging in industries where most people are competing.
Specific to website building, as individual webmasters, we can actually make full use of the long tail effect. Based on the connotation and ideas of this theory, we can guide our website building methods, develop and enrich website building thinking, and no longer Following the trend of others and building some popular websites, in fact, the real income obtained through competition in the seemingly vast market is not much. Combined with my own study and practice of long-tail theory, in my opinion, as individual webmasters, we can work hard in the following specific aspects to harvest our own wonderful things through thoughtful, planned and creative website building. .
First, position the website in the long tail based on the long tail effect and personal circumstances.
In order to give full play to the long tail effect, before building a website, abandon the various sites that have been overpopulated at present, and instead focus on areas where the number of users is not very large, but overall there is always a demand for the market. After preliminary screening of such fields, the individual webmaster needs to combine his or her actual situation to see which specific field of site construction and operation is more qualified and has a greater chance of success, and then focus on this field. Once it is established, you must concentrate on building the website and improving the quality of the website. This will increase the probability of future success and gain a firm foothold in this small market.
Second, site quality is a decisive factor in the long tail effect.
The website built based on the long tail effect itself has a smaller audience. Therefore, under the premise that the market is not large, it is necessary to increase the success rate as much as possible. Otherwise, the profits that can be made through the website will be very few. Therefore, the quality of the website will be directly related to and affect the long tail effect. This requires the webmaster to not only carefully construct the website in terms of website structure and column design, so that users can see the focus, professionalism and clear features of the website after visiting, but also needs to be careful about the content of the website. And comprehensive enrichment and arrangement allow users to truly benefit from the website and obtain content or functions from the website that other websites cannot provide. Only in this way can the website's appeal to users be enhanced, users' loyalty and stickiness to the website be further enhanced, and the customer base be stabilized.
Third, targeted and efficient promotion is a booster for the long tail effect.
Websites built using the long tail effect do not completely agree with ordinary websites in terms of promotion, but have more personalized characteristics. This allows us to use some creative and targeted methods in combination with the characteristics of the website when promoting. , the results obtained in this way can often be more effective with less effort. For example, because websites built under the guidance of the long tail theory tend to face more concentrated and dedicated audiences, then the promotion media and platforms for these potential user groups need to be carefully selected by webmasters and choose those that have more potential users to focus on. Platform promotion, choosing and organizing promotional materials that are more in line with potential users' preferences, and how to better communicate with potential users during promotion to win their "hearts", etc., all need to be seriously considered and treated by webmasters.
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