For every website optimizer, whether you are a professional or an amateur, whether you are a large company, a freelancer, or even a student who has not graduated yet, SEO work is an engineer-like job. It requires you to be serious, meticulous, and patient, as well as have an incomparable ability to withstand pressure and be able to withstand the ups and downs of keywords. Today itbulu shares with you my preliminary preparations for website optimization work and how to analyze and modify client websites. These are purely personal opinions and are only for fun. I hope to communicate with you.
First, when we have customers making inquiries for optimization, we must stay calm, especially if we are just doing it for free. Don’t think that big money is coming to your door and agree to any request. Before making a quotation, you need to check the keyword difficulty, the search volume and included volume, the Baidu index, etc. If you are doing Baidu, you need to see if there is manual intervention. This is more obvious on Baidu. You can't see the product words of the first-level domain name in the top three. I believe you can't do it. If you can optimize it, it will only last a week or two at most. Only after analysis can you make a quotation. Don't think that your quotation can successfully receive customers. Today's customers are more savvy and will ask others to quote in the same way. Mentality first, what is yours is still yours, don't be influenced by other people's thoughts, believe in your own technology and quotation.
Second, if you are sure that the customer will do it for you. The next analysis and adjustments are critical. The domain name of the website that needs to be analyzed is the structure of the existing website. Are there any advantages to domain names? Has the domain name been demoted by search engines? If the website has been built for a long time and is not well indexed by search engines, or even not indexed by Baidu, it is recommended that you change the domain name. Because search engines will think that your domain name is "dead". Because the website may not have been updated for a long time or the website structure is not good, spiders think it is not worth including you. If you want to continue using this domain name, it will take a lot of time to attract spiders' interest. It is recommended to change the domain name. Regarding the website structure, it is necessary to analyze whether the table of contents is clear and whether the header tags are optimized. This is because people who make websites generally do not consider optimization. Often the titles of the websites are the same, which is not good for optimization. It is recommended that the page should have the same title as the content. Match the content, and there is no need to modify overlapping keywords. Be more natural and don’t have too many optimization traces. If the website directory is non-static or pseudo-static, it is recommended to modify the ini file or set pseudo-static, or generate static files.
Third, determine the keywords. Second point, after the internal structure is optimized, we need to determine the keywords. If there are only 2-4 keywords, you can directly set the keywords in the title of the homepage, which is enough. If there are many keywords, we need to analyze them. According to the difficulty level, the more difficult ones will be placed on the homepage. For this difficulty, long-tail words can be arranged in the directory and page for optimal distribution.
Fourth, for promotion, in the early stage, you can use your own website resources to optimize key and difficult keywords. Generally this can drive the ranking of secondary key keywords.
Fifth, update and maintain. Website content needs to be regularly updated and maintained, and original content can drive weight. If you have time to copy a hundred articles, you might as well write two original ones.
Sixth, observe. Observe the trend of keywords to ensure the quality of external links. If you encounter an external link that has been demoted, you need to cancel it at any time.
The above are my suggestions for novices engaged in website optimization. In 6 small steps, you can basically complete the optimization of small and medium-sized websites. Hope it is of reference value to everyone.
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Thanks to dy1209 for his contribution