Speaking of e-commerce, we have to mention Alibaba. This pioneer has led people to turn their attention to the Internet and led companies or individuals to carry out e-commerce. Now it is also making relevant strategic adjustments and trying to open up the entire trade process: transactions, logistics , integrity, outsourcing services, etc., promoting the concept of working in Alibaba. Today's environment is no longer stuck in the era of using the information department to provide symmetrical information services. So how should we, individual striving webmasters, better protect our own profits and the good development of our websites in this industrial upgrading? Let me briefly talk about how industry websites can better develop:
Crisis faced by industry websites:
Because most webmasters work on industry websites in a certain industry, most of them are not familiar with or experts in the industry, but are purely technical or information holders involved. Because of the limited knowledge and perception of the entire industry, it is impossible to fully understand the needs of customers in the industry. The survival model of most industry websites is still profit models such as membership and advertising. With the popularity of e-commerce and the strategic improvement of leading companies in related industries, this lowest-end service is increasingly unable to meet the needs of enterprises, which in turn makes industry websites The living environment is more difficult.
Opportunities for industry websites:
China's 12th Five-Year Plan proposes to develop e-commerce as a national strategic matter, which also shows that the country attaches great importance to e-commerce; industry websites, that is, the online trade volume between enterprises has always accounted for the entire domestic e-commerce field A large proportion; enterprises are increasingly actively participating in e-commerce, etc. These are enough to prove to us the bright prospects of industry websites.
How to develop industry websites better:
There are so many vertical industry websites with a single profit model, business competition pressure among industry websites is high, and customer perception is becoming more and more numb. How can we get out of this red ocean and own our own blue ocean? How can industry websites develop better?
a. Re-examine the status of industry websites in the entire industry
Now that we are already building an industry website, what role does our industry website have to participate in this industry? Information services? Online trading platform? Advertising? Media platform? As webmasters, we should give ourselves a serious thought in our hearts and find out our own advantages in the industry or the advantages of our website.
b. Industry websites should have a better understanding of the industry they are in.
Since we have chosen to be an industry website in a certain field, we need to understand what problems companies in the industry face? How do we intervene as providers of these solutions? As the saying goes, how can you do this porcelain job without the diamond?
c. Industry websites should be integrated into the industry
At this moment, I am reminded of Chairman Mao’s words: Go among the masses of the people. Only when it really settles down can we actually provide relevant services to enterprises in the industry, rather than just providing services in terms of advertising and membership. For example, ***.com is an example. Through related product group purchasing activities and offline company visits, it provides many personalized services to companies: equipment product supervision, corporate equipment procurement bidding, second-hand equipment processing or procurement, corporate spare parts Disposal and other services. If it can effectively solve the real problems faced by enterprises, it will certainly be welcomed by enterprises.
The above is my discussion on how to better build industry websites. Due to my limited level and knowledge, I would like to ask for your advice.
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Thank you Henmu for your contribution