Recently, Babydao Community ( www.babydao.com ), a large-scale local parent-child service website in Jiangxi, successfully upgraded to Discuz!
It is reported that Baby Island Community serves local parenting family users in Jiangxi. It was established in 2006 and initially operated as a personal website. In 2008, the website was transformed into a company operation. Currently, it provides free parenting consultation, parenting information, parent-child activities, parenting exchange and other services to local netizens. In the process of development, Baby Island has always adhered to taking users as the starting point and advocated the service concept of "saving worry and saving money on child care and shopping". With its localized operation model and excellent team, it won the top 20 of China's first baby industry entrepreneurship competition in 2010, Jiangxi The honor of the top ten business websites.
As the scale of website users continues to grow, community applications such as information, merchant display, forums, and homes have become new needs for website users, and the existing technology platform of the website can no longer effectively meet these needs. For this reason, the Baby Island community decided to upgrade Discuz!X1.5 after investigating the website building system. The advantages of the upgraded technology platform are reflected in:
One-stop service to achieve data synchronization
The Baby Island website technology platform has previously applied the review system modoer, the CMS system Supesite, and the BBS system Discuz!. The operations between the various systems have brought a lot of trouble to website managers, and the data cannot be synchronized, which affects the user experience. Generally speaking, the unity of the website is poor. After upgrading to DIscuz! X1.5, due to the cross-border integration characteristics of Discuz!
Brand space to serve group purchasing needs
Merchant display is one of the special services provided by Baby Island. Previously, Baby Island applied the review system modoer to build. Due to the demand for group purchases, after upgrading Discuz! Merchants on the website have built a new display platform. At the same time, products, photo albums, consumer coupons, group purchases, announcements and other information in the brand space can be pushed to the corresponding sections of the forum, making it convenient to push product promotion information to netizens, and making netizens feel uncomfortable. to the presence of advertising.
QQ login promotes website user growth
As a regional vertical website, compared to national parent-child websites, the biggest feature of Baby Island Community is that it is highly regional and has high stickiness among users. The QQ account login service enabled by Discuz!
Mr. Zhuang, the person in charge of the website, said: "As a parent-child vertical portal, the biggest difference from other websites is that it is highly regional and has high user stickiness. Correspondingly, the technology platform adopted should also have some functions to assist operations. After the upgrade , the website has unified technical equipment and is operating in good condition. In addition, we have the experience of operating intensively in one area. Relying on this platform advantage, we plan to open a Suzhou branch in multiple regions in the future. It is expected that more branches will be opened next year. We will be committed to the parent-child family community, continue to improve services, achieve online and offline interaction, and provide services to more mothers in China.”
At present, the upgraded Baby Island community is running stably, and the newly added community "Hot and Cloud List", plug-in module daily tour, groups and other functions are welcomed by website users.
Thanks to jiaocheng for his contribution