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If you want a website to gain a good reputation, you not only need to promote the website online, but you also need to promote it offline. However, there are many offline promotions. The following promotion methods are relatively common. See which one is more suitable for your website. They are for your reference only.
First, the way to promote business cards
I remember when we were taking Photoshop classes, we were always told that if you want others to leave a deep impression on you, your business card actually plays a big role. Giving others a refreshing or special business card will People will naturally look at it more. Therefore, printing business cards for promotion is the most basic thing. Don’t ruin the future of your website just to save money on a pack of cigarettes. Print some personalized business cards. A box only costs a few dollars. If you want to go big, promotion must start with details. Of course, if you have more money, there is a more direct way, please read directly below.
Second, promotion of advertising media
I believe that the most powerful publicity method at present is the so-called media publicity method. Find a celebrity to endorse your website and your website will become popular immediately, but this requires a large investment. But the effect can be imagined. Promotion with an official background can make your website more credible. Cooperate with local TV, radio, newspapers, and other media, if you have the ability, and you must have sufficient funds as a basis.
Third, funny propaganda
There are more clever ideas, such as buying a few T-shirts, printing your website LOGO on them, and giving them to friends and relatives around you. Make them beautiful and cool, and they will love to wear them to promote you. You can also do it yourself. Wear it, it’s personality, haha.
Fourth, print brochures for publicity
This kind of promotion method is most suitable for service websites, such as some medical websites, intermediary websites, etc. It doesn't cost much to print a few thousand copies of a leaflet like this. Then we will promote today to the groups served by the website. For example, Foshan Lihao Tutoring Network can distribute to some schools and some relatively high-end communities.
Fifth, make the website logo into other products
For example, you can print the website's logo on some packaging boxes and bags, and then give it to some fast food restaurants, restaurants, and small markets for free. They would love it if it was free. However, this investment is still a bit large, and of course the effect is much better than printing leaflets. The website introduction is printed on the plastic tape. For example, you can write like this: Website name: Foshan Lihao Tutoring Network URL: http://www.***.com . The keyword must appear. Even if they forget the URL, they will search it on Baidu. Just print the LOGO in a conspicuous place, simple and clear!
Sixth, participate in some exchange activities
For example, Foshan Lihao Tutoring Network recently participated in the "Exchange Conference on New Models for the Development of Small and Medium-Sized Enterprises" in the Pearl River Delta, Shunde, and the entire event was broadcast live on Guangdong Satellite TV! In this way, the website can not only get direct exposure from the media, but also be known by more people, which of course include your potential target customer groups; at the exchange meeting, you will have many people to communicate with each other, and you should be more careful when attending. Bring some business cards about your business and website to attend. During the event, be proactive and send them to people present to increase the visibility of your company and website.
Seventh, sponsor activities
Of course, don’t think that sponsorship means you have to pay money. Can you first find out what local activities are happening recently? Promoting it to them for free is actually an opportunity to hype it up, and people will pay attention to your website because of it.
In fact, there are many ways to promote offline. I just listed some that I am more aware of. You can carefully figure out which one has better effect.
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Thanks to dn550 for your contribution