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The slogan of our Caiyesi Secretarial Network is "will continue to be free to the end and let sharing spread all over the country." However, although I was full of passion at the beginning, if the website needs to survive and develop without a source of income for a long time, the passion will always be exhausted and the dream will inevitably be shattered. Therefore, since the beginning of last year, we have followed the footsteps of other webmasters and invested in Google ads on the website. After one year of operation, the profit is acceptable. I might as well share some small experiences with you here.
(1) Which channel to choose. The channels that Google talks about are the keywords we usually talk about. Google's advertising will be broadly matched based on preset channels and web page content, which is directly related to your click-through rate and final revenue, so you have to pay more attention to your choice. Of course, this is not a one-time deal and can be continuously adjusted and optimized according to the actual situation. As for what keywords to choose, a big principle is of course to choose which ones are popular and which industries make money. A specific online search will give you the answer. Personally speaking, after a year of practice, according to statistics, the following words have the highest click-through rate, namely "flash sale, online shopping, medical care, online games, discounts", etc. These are for your reference only. One thing to note here is that it is better to promote less channels related to the profit point of this website. For example, if you are a talent recruitment website, you should invest in relevant recruitment content; if you are a local forum, you should invest in relevant city and local advertisements, which may cause potential customers to directly drain away. In the end, it was a penny gain but a big loss.
(2) Where to put it. In general terms, according to the habits of viewers, of course it is from top to bottom and from left to right, so it is better to place advertisements in eye-catching positions at the top and left. You can learn more about this on relevant websites and see how others put it. Of course, many websites have adopted some "unconventional" methods. For example, some websites pop up advertisements directly as soon as you open the website; some download sites require you to click on the advertisement before you can see the download link; some divide the article into several pages, and each time When you click on the next page, an advertisement pops up; some insert advertisements into articles to attract viewers to click accidentally. Anyway, the techniques are all kinds of strange, and everyone does his best. Our Caiyesi Secretarial Network has also tried its best to make some optimizations, such as cleverly inserting search ads in the website navigation and integrating them with the navigation to increase the click-through rate, and the effect is more obvious. Friends who are interested can visit the site and have a look, and of course don’t forget to help click on the advertisements, haha.
(3) What effect is desired. The best effect is of course to increase revenue without affecting user experience. Generally speaking, red ads are better than picture ads, picture ads are better than text ads, and large tall building ads are better than small square ads. The click-through rate is higher and the share ratio is also higher. However, the second point talks about some techniques similar to cheating, many of which have an adverse impact on the user experience. Once discovered by Google, your account may be banned, and then the bullets will really fly. Therefore, we still have to be an honest person, make money in a disciplined manner, do not engage in malicious deception, do not make forced clicks, and make steady profits in a steady flow. Another point worth discussing is whether investing in Google ads will affect BD rankings. This has not yet been determined. Judging from my website, after increasing the investment in November, the ranking once moved to the second page, and now it is back to the homepage. There are too many factors involved in the ranking issue, so I won’t discuss them here. I just tell everyone about the possibility.
Yesterday, our Caiyesi secretarial website www.caiyes.cn just completed a major revision. I hope this soft article can ensure the normal inclusion of the website. If it is reprinted, please indicate the source. Thank you for your support.
Thanks to Caiyesi Secretarial Network for your contribution