There are so many advertising alliances now, but only a few are reputable. If you ask webmasters to name a few trustworthy advertising alliances, I believe that most webmasters will not be able to name a few after thinking for a long time. If you ask which scam advertising alliances there are. I believe that webmaster friends will list a dozen or even dozens of alliances. This is the tragedy of the China Advertising Alliance - lack of integrity. in the country, many advertising alliances suffer from non-payment and serious deductions. Many webmasters suffered losses. So, how to identify and effectively choose a good advertising alliance?
First, look at the time when the advertising alliance was established. Survey data shows that the average life span of domestic advertising alliances is less than one year. Generally speaking, the longer the advertising alliance has been established, the more it can reflect the strength of the alliance. Those who survive in the waves must have certain strength and credibility. Therefore, when we choose an alliance, it is best to choose one whose company has been established for more than one or two years.
Second, look at the payment cycle and minimum payment point of the advertising alliance. In the context of the general lack of credibility of domestic advertising alliances, the payment cycle and minimum payment point of the alliance are very important to webmasters. The longer the payment cycle and the higher the minimum payment point, the higher the risk. Many spam advertising alliances set the payment cycle as monthly payment, and the minimum payment point is 100 yuan. When the webmasters struggle to pay, they find various reasons not to pay, causing certain losses to the webmasters. Therefore, the author recommends that you try to choose an alliance that pays daily or weekly, and the minimum payment point is less than 50 yuan.
Third, look at the relevant information of the advertising alliance. Before we choose an advertising alliance, we must understand the relevant information of this alliance. You need to check whether the alliance's business license and ICP are complete, whether there is a contact number, and whether there is online customer service. You should also check the strength of the company to which the alliance belongs. Generally, formal advertising alliances are operated by companies. In addition, you should also search for more information about the alliance on search engines and check other webmasters' evaluations of the alliance. If there is too much negative information, it is recommended not to do it.
Fourth, look at the advertising quality of the advertising alliance. This is easily overlooked by webmasters. The quality of advertisements in the alliance can also reflect the quality of the alliance from the side. Because formal and powerful advertisers attach great importance to their own brand reputation, they will not just find some small alliances to place their ads.
Fifth, check whether the advertising data is updated in a timely manner. Nowadays, many advertising alliances do not update their data in a timely manner, especially for CPA ads, which often only return data after two or three days. The biggest headache for webmasters now is the alliance's deduction problem, and the opacity of statistical data has greatly increased the space for alliance deductions. Therefore, when we choose an advertising alliance, we need to see whether the alliance's statistical data is returned in time. Because this concerns our vital interests.
Sixth, look at the advertising alliance’s website rankings. A website's ranking reflects its popularity. For a good advertising alliance, the world ranking of its website should be within 500,000. If it is ranked after 500,000, it should be done with caution.
Seventh, read the forum or QQ group of the advertising alliance. Generally, formal and reputable advertising alliances have their own forums or create several QQ groups to allow webmaster members to communicate and learn from each other. On the one hand, this reflects the development and confidence of the formal advertising alliance. And those alliances that severely deduct volume or fail to pay often have a "guilty conscience" and dare not set up forums or QQ groups for webmasters to communicate.
Eighth, check the advertising alliance’s website update speed. When we look at the update speed of the alliance website, we mainly look at the alliance’s payment announcements. The more frequently the payment announcements are updated, the higher their credibility.
Ninth, look at the effect of advertising. We can also register for an advertising alliance to test the effect. Ask friends to help click or register for the ads we place to see if there is data in the background and is the data returned in time? Also look at, are the ads being served slowing down your website? These must be carefully tested. If it works well, consider running their ads.
Tenth, look at the spatial stability of the advertising alliance. Generally, formal advertising alliances have relatively stable spaces and strong security systems that can effectively prevent hacker attacks. For those alliances whose access speeds are extremely slow and whose websites are often attacked by hackers, I suggest webmaster friends not to do it.
To judge which advertising alliances are good, you should usually go to some webmaster forums or QQ groups, listen more, watch more, communicate more, have more contacts, constantly accumulate experience, and then enhance your ability to identify.
The above is the original work of Taoke Family http://www.eaea.cn/ , please keep the source when reprinting.
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