Learning SEO is a process of long-term accumulation of knowledge, technology and experience. Many friends who are new to SEO are always eager for success. Instead of studying with concentration, they are always searching for "SEO secrets", hoping to know something tonight and tomorrow. Just getting up in the morning and becoming an expert in this field is an impetuous and unrealistic mentality. Jack Ma of Alibaba has a good saying: "Today is cruel, tomorrow will be even crueler, and the day after tomorrow will be beautiful, but many people will die tomorrow night." Yes, the reality is always so cruel. If you want to make achievements in the SEO field, it takes time and effort, and it also requires perseverance to support it.
Four or five years have passed since I first met the word SEO (Search Engine Optimization, referred to as SEO in Chinese, translated as search engine optimization in Chinese). To put it bluntly, I was once confused because of a moment of frustration; because of a person I have been worried about the floating words; I should also be sad that the website has been K-ed. To use a common saying in the industry to evaluate the adjectives I used to describe myself - it seems a bit excessive. But this is the most realistic portrayal of a novice who was just learning SEO at that time. I believe you who are reading these words in front of the computer will have some of the same feelings.
For a long time, I didn't write much except for work copywriting. Over the past few years, the personal blogs of some of my friends in the same field have gathered tens of thousands of fans, but I don't even have a personal blog. Once a friend joked: Are you ready to change your career? I haven’t seen much information about you online for so long. Yes, this is a bit too hidden for a person who spends all day online and operates SEO projects every day. So that when you see this, you may say to yourself: This is another one to brag about! If this were not the case, I would not be able to express some of the things and phenomena I have seen recently, so please allow me to continue bragging.
The above are just some thoughts that came from my feelings. Let’s call them self-talk. In the following text, I want to write about some things and phenomena I have seen recently, and at the same time, I want to make an appeal to some friends who feel good about themselves (self-proclaimed online earning experts, SEO experts, etc.) because of their high-profile appearances (regular publications) Articles, trainings, lectures...), and misled many friends who were new to the Internet, leading to their excessive enthusiasm for making money through the Internet. Many young people who are not mature at all have collected money from relatives, borrowed money from friends, bank loans, etc. , and finally joined the tide of online entrepreneurship. This situation of nationwide entrepreneurship is gratifying, but also sad. The good thing is that they are fulfilling their civic obligations for industry, commerce, and taxation. The sad thing is that 98% of these Internet entrepreneurs cannot survive more than half a year before closing down and delisting. At the same time, it is also creating more and more garbage for the already chaotic Internet: pseudo-original tutorials teach you how to write pseudo-original articles to deceive search engines; teach you the corresponding secrets after adjusting Baidu’s algorithm; teach you how to pass Earn a thousand yuan a day online and so on. Yes, pseudo-originality can reduce the workload of website editors to a certain extent, but it is not pseudo-originality in order to deceive search engines as claimed by so-called experts. The most important thing about a website is the users it faces, and they make the final decision. It determines the long-term development of a website, not Baidu, Google or other search engines. The most profound purpose of SEO is to combine website content, users, and search engines to find a balance point and achieve optimization. This is what a true SEO learner should understand, rather than learn to cheat.
Of course, you need to make money to live, but we do not encourage our friends to be superstitious about tutorials that pretend to be experts and masters and tell you how to make hundreds or thousands of yuan a day (requiring high fees). I can confirm that. Let me tell you that there are these projects, and there are many people who make so much money, but you are not the first to know the Internet! Whether it is through the Internet or traditional industries, it is ultimately communication and interaction between people. If you want customers to hand you money from their pockets, you must give customers something of equal value in exchange. Take Webmaster.com as an example, what value does it bring to us? It is the latest information, communication platform and knowledge base in the industry. This is its value, and this is what the value requires for its customers. It is understandable that many young friends hope to earn their first pot of gold in life through the Internet. I am young and competitive, and this feeling is even more relevant after reading a few articles by some online earning masters. But don't be impulsive. You can treat those articles about so-called masters teaching people to make money online as a novel. Whether it is martial arts or romance, there is no harm in reading more texts, but you must compare them with reality and remove their infinitely magnifying elements. Whether you're learning SEO or learning other techniques, these are tools for marketing with real value. Speaking of SEO alone, it will not make you rich overnight, but it can become a tool for you to make a living for a long time. The premise is that you don't treat it impetuously, and don't use it to treat the Internet impetuously. Real online earning is not about being clever, cheating, creating spam content, or deceiving. "Provide high-quality content for search engines and provide valuable products and services for users." If you can continue to do this, I believe you can understand the value of SEO and truly gain your wealth through the Internet.
PC network terminals and mobile Internet have become indispensable for social development. 2012 is coming. We cannot predict whether it will be the end of the world, but what can be predicted is that the Internet will usher in a new round of development and service quality showdown in the next few years. There will be many opportunities, but not for the impetuous ones, but for the honest ones who can truly put forward their own value and exchange it with users for equal value. The same goes for SEO. A friend left a message on my newly opened blog and asked if SEO will no longer be needed in a few years. I really don’t know how to answer such a question. Maybe it’s more appropriate to boil down to the value of the website. A website Producing content that is valuable to users is the best SEO, so SEO will be indispensable in the foreseeable future, but SEO will also develop towards diversification.
At the end, it seems to be a serious digression, but it is all based on my feelings. I hope it can be helpful to newcomers who have just entered the Internet and are new to SEO and hope to make money online. At the same time, we call on more industry friends to join hands and create value together!
This article is contributed by the webmaster of www.yuanxn.com
Thank you to the corporate Internet marketing consultant for your contribution