The Internet should be the fastest-growing industry among all industries. Whether it is Internet companies or Internet products, they can make great achievements in a short period of time. Of course, the premise is that you have to choose the right path. And Internet products can be made in a very short time. I can say responsibly that in the Internet industry, 60% of the products are either thought up by the boss or prepared after listening to a friend’s talk. Construction has started, but these products have not been researched and planned, so their success rate is extremely low.
Colleagues who have worked in Internet companies should know very well that when leaders decide to make a product, they always use the excuse of seizing the market and stipulate that the product must be made in a very short time. Therefore, I have strongly emphasized before that the CEO is the best Find someone who understands technology, because only people who understand technology know the process that a product goes through from the beginning to maturity. So is product research and planning important? Of course it is. Isn't it important to seize the market? It's also very important. But I think it is more important to clearly research and plan the prospects of a product. Only when the product is ready can it compete with similar products on the market. Although the market is also important, if the product is not done well, and the copying power of the Internet is very strong, if you think of a good product, you will rush to come up with it, and your competitors will happen to see it, and then your competitors will be far stronger than If they are strong enough, they can gather a lot of people in a short period of time because of their abundant funds, so it is entirely possible for them to make such a product more perfect in a short period of time, because they have a reference, and they will be more perfect in the design. Perfect. If that's the case, it's better not to take it out and make the product solid first.
The reason why I attach so much importance to product research. Because Internet products attach the most importance to user experience, we can completely think about what user experience must be done during product research. We can also think about the product operation ideas during this period, because during the research In the process, users can be extensively contacted, and only by understanding the psychology of users can we formulate the operational direction of the product. We often don't pay attention to this when designing products, or do it perfunctorily. As a result, after the product is made, it simply does not meet the market demand. The reason why I emphasize this point here is to remind readers that before making a product, please conduct careful research and do not start blindly.
After product research, planning is equally important. For programmers, if there is no detailed planning book, then they will not be able to start. Only by describing every detail of the product clearly can they make a good product in a short time. If some details or processes of the product are not clear, If programmers have to think about it, most of the things they create will not meet the user experience. It’s not that the things designed by programmers are not easy to use, but because programmers have made too many products, they have formed a fixed mindset. When making products, they will follow the past practices, and the result will only be They are all the same and have simple functions, because people are lazy, and they like to avoid things that are not mentioned, avoid the important and choose the light, and design product functions while doing it. This is the worst thing. Although Internet products are not incapable of modification, but they can be done well. It is a waste of time to modify it later. Maybe in this wasted time, the market opportunity has been lost, so we must pay attention to product planning.
In fact, I also know that due to the imperfect development of China's software industry, it is difficult to achieve this, especially in the Internet area. Many companies do not have product research and planning. If you want a good product, try to do some research and planning.
This article is provided by Jubaopen B2B e-commerce network ( http://www.jubaopen5.com ) Rui Ati
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