I have also doubted whether domain names are related to SEO before, and then I also collected some information myself. At first I thought that as long as the external links were high and the content was good, it would be enough to wait for the domain name authority to increase. I checked this out today and learned about the correlation between domain names and SEO. Today Lin Haoming will also tell you about several factors for domain name optimization and ranking.
Does an old domain name mean it has high authority?
Even webmasters with relatively superficial knowledge of SEO will misunderstand that domain name age equals weight, let alone outsiders, who will naturally think that domain name age has nothing to do with optimization. In fact, it really doesn’t matter and no webmaster will buy an old domain name to build a website. Looking at the registration time of the domain name, we cannot say that it has a high weight. Many people register Haomi and will be parsed to a very simple page (such as: please contact when buying or selling this domain name). Let the search engines index it first and then slowly improve it. In other words, it depends on whether the first collection time is long. If it is long, the weight will be high. Therefore, webmasters should not think that registering a good domain name and renewing it for 10 or 8 years will be valuable. If you do not resolve the domain name and do not allow search engines to include the domain name, it is no different from a new registration.
Domain name renewal time
Domain name registration is also very cheap in the first year for most agents, so many webmasters use it as a garbage dump to see if they can "make a fortune" for themselves. If you can make money, continue, if not, let it expire. Because there are too many such sites, search engines will look at the domain name renewal period to give weight. It would be better if you renew for several years.
Wouldn't it be better to buy a second-hand domain name if it has high authority?
Didn’t I just say that old domain names have a higher weight if they have been included for a longer time, and a higher weight if the renewal age is higher? We just bought a website and solved everything. In fact, this is the same as when we apply for a job. Older people will be considered by companies to have social experience, while fledgling students will be considered by companies to lack social experience. Therefore, companies will choose more people with social work experience, but when faced with a person with a criminal record People and businesses will look at it differently. In other words, if your domain name contains borderline content, you will be punished. If you report it, your domain name will be "discounted". So when we buy a domain name, we find out what it was used for in the past, what most of the websites involved by the holder are used for, and how many times it has been traded.
Domain name suffix
Today I was reading about the issue of suffixes on the Internet. Some people said that the smaller the suffix, the higher the weight of the suffix used by people (such as: gov, etc.). In fact, this doesn't matter much in Lin Haoming's opinion. Anyway, there is no evidence to prove this. I don’t think the suffix is linked to the weight, just as the matter of Mars and the Earth are linked.
Benefits of English word domain names
When we create an English domain name, we can often use it as a starting point in the content, and we can also add link anchor words. We all know that having more link anchor words is helpful for SEO optimization. Otherwise, we would send external links to other websites and add hyperlinks to the articles. This will not be analyzed in detail.
Anonymous registration information
I have read an article on Webmaster.com before, but I am also doubtful about this one. I also found the answer today. To put it simply, why should I hide my registration information if I am aboveboard? This will have no benefits for the domain name, but it may add suspicion to you in search engines. Webmasters who have read ZAC’s books should know this.
Today I found an answer to my own doubts and shared these. If you are a friend who has been buying and selling second-hand domain names for a long time and want to register, don’t buy an old domain name without weight, let alone a domain name with a bad past. I believe this article will be helpful to all SEOER webmasters. I will share it with everyone if I discover domain names and optimization ranking factors in the future.
This article was originally published on the Zhongshan website to promote Lin Haoming’s blog, and will be retained for reprinting at http://www.linhaoming.com/post-108.html
Thanks to Lin Haoming for his contribution