Today in 2011, more and more companies are beginning to pay attention to the optimization and promotion of corporate websites, which also makes more people engage in this easy-to-view occupation. And I believe that at least half of these people are not familiar with website programs. So, as such a newcomer, how to judge whether the design of a website meets the website SEO standards has become an urgent task for us to master. Basic skills.
First of all, a good website should have a good template, good content, more prominent website style and the professionalism of the website is very important.
So how should we start to observe whether a website is not in compliance with SEO? Let’s discuss it together below;
First, the choice of domain name
I have mentioned before that when planning to build a website, the first thing to consider is the domain name of the website. Choosing a domain name with inherent "famous" potential is very beneficial to future development.
But today, with the rapid development of the Internet, it is not easy to register a domain name that you like. Therefore, when choosing a domain name, we only need to consider the following aspects when choosing a domain name;
1. Try to choose a domain name that is short and easy to remember. The main benefits of this are user experience and convenience for users to remember for second visits.
2. Try to choose a domain name with a long registration time. The benefit of this is of course the weight of the website.
3. Try to choose a domain name that contains keywords
4. The domain name suffix should be the familiar international domain name suffix .com.
5. Sometimes we will choose some expired domain names. Generally, such domain names have little impact on the SEO of our website. Just pay attention to check whether the domain name has been K-passed when selecting.
Tips: How to choose a domain name and FAQs?
1. Whether the domain name has been registered and whether the domain name has been K-passed
2. Don’t be too convoluted, difficult to read, and easily confused.
3. Whether the company domain name is consistent with the company name
Second, the choice of website space
When choosing space, we generally only need to consider the appropriate location, line (generally double lines are acceptable), space speed, stability and other aspects.
Tips: Will changing the space have an impact on search engines?
The answer is no, but there is a premise that you cannot change it frequently. In a word, just don't change it too often.
How to query the IP and speed of the space?
This can be done directly on the computer by starting - running - entering cmd - ping space + URL. Some space companies will turn off this function. If it is turned off, it will not be found, so make sure it is turned on before performing this operation. .
Third, optimization of website code and structure
After the above domain name and space have been selected, of course it is necessary to further optimize the website itself. How to start, the main points are as follows:
1. The code strictly follows international W3C standards. This code is placed at the top of the website.
2. Fill in the title, description and keywords of the website correctly.
3. Use absolute addresses for website paths.
The benefits of using absolute addresses: determine preferred domains, prevent collection, and centralize weight.
4. URL optimization
URL optimization mainly refers to column optimization, URL optimization, and column classification. It is best to use column pinyin naming. The shorter the better.
5. Website 404 settings and website staticization
6. Website overall code optimization
Commonly known as code weight loss, it mainly involves deleting excess spaces and useless code. If there are many advertisements on the website, try to use JS to call them.
7. Website image processing
Mainly includes website pictures and FALSH. When building a website, you should try to avoid using images as links. If you must use them, you should make the images as small as possible and provide corresponding ALT descriptions.
8. Robots.txt is written as Robots is the first file that search engines access after arriving at the website. So it is a very important file:
User-agent: *
Disallow: /plus/ad_js.php
Disallow: /plus/advancedsearch.php
Disallow: /plus/car.php
Disallow: /plus/carbuyaction.php
Disallow: /plus/shops_buyaction.php
Disallow: /plus/erraddsave.php
Disallow: /plus/posttocar.php
Disallow: /plus/disdls.php
Disallow: /plus/feedback_js.php
Disallow: /plus/mytag_js.php
Disallow: /plus/rss.php
Disallow: /plus/search.php
Disallow: /plus/recommend.php
Disallow: /plus/stow.php
Disallow: /plus/count.php
Disallow: /include
Disallow: /templets
Without this file, search engines can easily get lost in your website or not index it.
Basically, if we understand the above points, we can build a website that is conducive to our optimization.
Editor's message: This article was first published by Changxin SEO Academy. Please indicate when reprinting!
Thanks to Changxin SEO Academy for your contribution