According to iResearch data, the number of online shopping users in China reached 148 million in 2010, an increase of 39 million from 2009, accounting for 30.8% of China's Internet users. iResearch predicts that China's online shopping users will account for 38.3% of all Internet users in 2012. It can be seen from this data that China's e-commerce market is developing rapidly, and now, some netizens go online just for shopping.
As the application of the Internet becomes more widespread, people's acceptance and tolerance of Internet products are also increasing. Now, more and more netizens are taking the initiative to look for reliable websites to buy from. This is not only the reputation of the website, but more importantly, the promotion of beer and brand. Adding "trust" to the promotion will It is even more necessary.
1. Unformed websites cannot be sent to users
Of course, as Internet webmasters, we all know that the earliest websites are filled with content. If you want your website to be better included, the webmaster will make some small optimizations to the website's structure and content. As an e-commerce website, it is more about uploading and explaining products. In order to include it, it is possible to set its homepage as information, and the mall as its related domain names. Of course, there are other domain names. However, precisely because of this information and content, a lot of adjustments are likely to be made in the early stage, and there are not a few pseudo-original content made for SEO purposes, including excerpts of chapters. If the webmaster is eager to promote a website like this, it will be very unattractive and unfriendly to visitors. Therefore, don’t rush to promote your unformed website to users.
2. Use large amounts of information to send
The editor often sees a lot of advertising information in some QQ groups. Of course, the users of QQ make it a platform for many webmasters to promote. However, precisely because the number of people using it for promotion continues to increase, the QQ platform has become a platform for sending a large amount of spam. Therefore, whether it is QQ messages or QQ mailboxes, the more you post, the more disgusted users will be. Therefore, even on other platforms, if you post a large amount of information, it will not become a promotion, but will arouse resentment and doubt the quality of the website's products.
3. Focus on offline brand promotion
Online, more Internet applications are used for promotion, but what about offline? I remember such a small incident. At an Internet sharing conference, there were probably more than two to three hundred people in attendance. In such a meeting, each website will share its own successful website experience, what methods it uses, what techniques it uses, etc. A wonderful explanation from a cosmetics store on Taobao made many people present believe that the success of this product was not only because of their good operations, but more importantly because of the guaranteed quality of their products. Therefore, many people now express that they want to go back and give it a try. For offline activities such as lectures or salons, don’t take the “key to success” too seriously. Sharing them can bring not only a sense of trust in your own brand to users, but not many people may go there, but There is a saying in China: A gold cup or a silver cup is not as good as the people's beer. Don’t underestimate the communication power of one person!
4. Make better use of Baidu search
As mentioned before, netizens now focus more on finding what they need. There are more and more netizens who prefer rationality and strengthened immunity. More often than not, you will look for related products yourself when you have a need. But what is the best channel for finding products? Yes, Baidu. According to data, 80% of Chinese searches now use Baidu. Therefore, websites pay more attention to Baidu search optimization.
Promotion nowadays is not only about letting people know about the existence of the website, but also about letting people know that the website is reliable and that users’ needs are here, and they are genuine! Blind promotion will only push away visitors who may become users.
This article is original, source: e-commerce consulting http://edu.ok.net.cn/blog/post-137.html Please indicate when reprinting, thank you~
Thank you yunwei for your contribution