When I first came into contact with SEO a year ago, I always thought that SEO was a technology, a technology that allows your website to obtain relevant keywords and obtain good rankings in search engines. After further study and research on SEO, I feel that SEO is an art rather than a technology in a sense.
It is estimated that most people who study SEO and those engaged in website development and website design have science and engineering majors, but in actual SEO practice, website SEO requires more and higher liberal arts foundations. For example, marketing, psychology, advertising, etc. in the liberal arts, of course, copywriting skills are essential. Of course, you still need to have a certain understanding of the basics of website development technology, such as HTML language, simple PHP knowledge, and some knowledge of the server. Just as a good player is not necessarily a good coach, a good website development programmer is not necessarily a good SEOer, and even a search engine engineer is not necessarily the best SEO person.
Saying that SEO is an art that pursues harmony and nature means that SEO's optimization of the website should look natural, and neither search engines nor users should feel that your website has been optimized. This is the pursuit of a state of natural harmony. Saying that SEO is an art that pursues balance means that SEO methods cannot be used to the extreme. The optimization of a website should be planned and grasped as a whole, and different website promotion channels and different SEO methods should be integrated. Be careful and strive for balance. The balance mentioned here means that the various techniques should not be obvious and one of them is very prominent. It can be understood in this way that the beauty of a tree is bound to be destroyed by the wind in the forest, which is similar to the "balance" mentioned here.
Of course, balance is the most ideal situation. In the actual operation of SEO, these two points are easier said than done. There are often articles on Chinese webmaster websites discussing what over-optimization is in SEO. In fact, this issue is difficult to judge, because over-optimization does not have an actual reference standard and characteristics. Of course, harmony and nature, balance and coordination can be reflected in all aspects of SEO optimization. For example, classified directories are a very good way to increase external links, so many SEO personnel recommend that after the website is completed and launched, focus on submitting your website to the classified directories at the same time. But we recommend here not to submit categories within a time period at the same time. If you are a search engine, do you think a website appears in many categories at the same time in a short period of time? Do you think this is normal? To paraphrase a popular saying nowadays, do you think it is so harmonious? In fact, the same is true for the external link construction of the website. It should be noted that external link construction must be carried out step by step, so that the external links can maintain a constant, natural and stable growth. Don't do a surprise attack. Do a lot of internal and external links in a few days, and then don't do any external link building for a long time.
The concept of natural balance also applies to the balanced distribution of weight throughout the website. Through appropriate internal link construction, the PR and weight of the homepage can be evenly distributed among various web pages, so that all web pages and weights can be improved, which is beneficial to inclusion. It is also beneficial to ranking ability. Even if there are a few webpages that you focus on, the PR gap between a few important webpages and other webpages should not be too large. To sum up, SEO is an art that pursues harmony and balance. If SEO novices are craftsmen, then SEO experts are masters of art.
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