The Internet is developing faster and faster, and many webmasters are changing websites more and more frequently. After working hard to build a website for a period of time, they give up when they find that there is little or no profit. A big reason is that the key It may be caused by incorrect word selection. You may rush into a certain field without carefully studying keywords and competitors at the beginning, and in the end you will find that you are getting further and further away from your goals. Therefore, this article will briefly analyze and study keywords from five aspects. The significance of this is hoped to make webmasters understand the importance of researching keywords for the website.
First, the core keywords have traffic: The core keywords of each website must ensure that someone searches for it. The core keywords of the website cannot be taken for granted. Keywords that you think have traffic may not actually have traffic, or even if there is traffic, you may not be able to improve your ranking. It is often seen that many websites use the company name as the core keyword. In fact, when your company does not have brand awareness, no one often searches for it. Nor can you use common names in the industry as keywords, such as "SEO". Although the Baidu Index shows that the number of searches per day reaches thousands, many of them are searches conducted by webmasters when studying SEO rankings, rather than the target customers of SEO services. Therefore, the selection of core keywords must ensure that user searches reach a certain order of magnitude and have a certain conversion rate.
Second, optimization difficulty: To find keywords with search volume, you don’t have to target the most popular words. Optimization difficulty must be considered. Although some keywords such as "news" and "weight loss" have a large search volume, for small and medium-sized enterprises and individual webmasters, if they want to improve the ranking of such popular keywords, it is basically impossible to have strong resources and human support. Not realistic. Therefore, when choosing, you must ensure that there are keywords with search volume but low competition.
Third, effective traffic: Ranking website traffic is not the purpose, but converting traffic into customers is the purpose, so choosing keywords should target effective traffic rather than mass traffic. Even if you work hard to get popular keywords to the front, you may not have a high conversion rate, and it will also waste a lot of manpower and material resources. For example, it is inappropriate to specify "lawyer" as a keyword. You cannot accurately determine the intention of users searching for this word. It is much better to choose the keyword "Shanghai lawyer" or "Shanghai criminal lawyer". The possibility of users searching for such words to be converted into customers will be greatly increased.
Fourth, search diversity: Customers often search for a variety of words, many of which we cannot imagine. Nowadays, many users may not be able to find results when searching for general short words, so they gradually start to use more specific, longer words or even whole sentences to search, and this proportion is increasing, so regardless of user intention and business value, More specific, longer words also make a lot of sense. Webmaster friends should also pay attention to the user's search diversity when selecting core keywords.
Fifth, look for new opportunities: Everyone’s thinking has limitations, and we often choose keywords as the most commonly used vocabulary in daily life. SEO personnel should think outside the box and use search engine keyword expansion tools to mine many related keywords. Among these words, you can see too many words that you would never search for, and you will also find commonalities or obvious trends. words, try to integrate these words into the website, and it is even necessary to add new columns. Digging from tools is often one of the best ways to discover new opportunities and expand your content.
Well, this article will end here. Keyword research is of great significance. Choosing keywords will pave the way for the website. In future articles, I will continue to exchange other knowledge about SEO with you.
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