Internal links refer to the mutual links within the website. The purpose of internal links is to make the inside of the website into a huge spider web so that spiders cannot get out after entering. In this way, spiders can stay on the website longer and make spiders more efficient. Easily crawl to every page. It is also one of the most important jobs in user experience.
The optimization of internal links directly affects the user experience of the website, and can also better improve keyword rankings. Here is a brief introduction to several optimization methods of internal links:
1. Each page must have at least one text link to the homepage of the website;
2. Interlinks between articles. Remember to link to related articles instead of just linking to whichever article you want. For example, when writing article B and the title or related words of article A are mentioned in the article, you can Point to article A with anchor text (bold or italic). The article page should have a column for recommended articles.
3. Recommend mutual products between enterprise websites. Each enterprise's products have many models or categories. Related product recommendation columns can be made on the product page. There should also be links to technical articles related to the product.
4. The website name or logo should be linked to the website homepage, so that visitors can directly click on the name or logo to return to the website homepage no matter which page they are on.
5. The 404 page is a page that many SEOs tend to ignore. The 404 page should also have links pointing to the homepage with anchor text, so that spiders will not have nowhere to go when encountering special circumstances or dead links. If you let the spider have nowhere to go, But if you leave, the spider will hate you and dislike you from now on.
The above is purely a personal opinion, I hope to share it with SEO newbies, veterans please just laugh it off. The imperfections will be shared in subsequent articles, please continue to pay attention to my blog.
This article was written by Luo Lu Shuyi and was first published at http://hi.baidu.com/oljjx/home . Please indicate the source when reprinting.
Thank you Luo Lu Shuyi for your contribution.